Tuesday, December 24, 2019

Why Do We Have Dreams - 790 Words

The reason behind dreaming has still not been scientifically proven, but there are many theories and religious beliefs as to why people dream at night. Theorists, such as Sigmund Frued, devoted their time to peoples dreams and observing them while they dream and sleep. These scientists have discovered that people are most likely to dream during the Rapid Eye Movement (REM) stage of sleep than any other stage because the mind is more aware then. There are theories that say that dreaming can predict the future, show past memories, or is just pure entertainment while sleeping. Theorists have been trying to determine the cause behind our dreaming when we sleep for thousands of years. In ancient civilizations, the people believed that dreams were messages sent to them from the gods. Throughout the late 1800s and early 1900s, Sigmund Freud believed that we dream to make sure that we are able to sleep through the night. Scientists have begun to do more studies on the brain while a person is sleeping and have been trying to find a reason as to why we dream. Sigmund Freuds theory about dreams says that the humans mind is made up of three parts: Id, Ego, and Super-Ego. The Id, which we are born with, is the part of the mind that acts on instinct and makes sure that we are satisfied. The Ego, which we develop as toddlers, brings us to reality and shows us that other people have feelings and needs too. The Super-Ego, which is developed by age five, is the portion of our mindShow MoreRelatedDreams: Carl Jung and Sigmund Freud Essay1174 Words   |  5 Pagesâ€Å"Dreams are a series of images, ideas, emotions, and sensations occurring involuntarily in the mind during certain stages of sleep.† This is the true definition of what dreams are according to Free Dictionary.com. Although many people are unaware of how dreams actually work there are two psychologists that have been able to pinpoint the true meaning of dreams. These two men are Carl Jung and Sigmund Freud. There are many different perceptions on how people dream, what dreams mean, and why peopleRead MoreDreaming from Various Sources1456 Words   |  6 Pagesthe usefulness of dreams. This paper will also take time to explain what a dream is, when dreams happen, and what their potential purposes may be. To start this paper, we first must understand what a dream is. According to the Merriam-Webster dictionary, a dream is a series of thoughts, images, or emotions occurring during sleep. Dreams take the things we see during our waking hours and translate them into unique, sometimes horrifying, and possibly meaningful ways. Dreams could also be representationsRead MoreDreaming Is Something We ve All Experienced While Sleeping1565 Words   |  7 Pagessleeping. Our dreams are produced by an altered state of consciousness, in which images and fantasies become mixed with reality. We all experience dreams that range from the pleasant and the not so pleasant or nightmares. Dreaming is still largely a mystery to science, as experiments are conducted to figure out why we dream and how dreams function. We do know one thing for sure, that everyone dreams unless in the rare case they are prevented by meditation or a brain injury. Dreams occur in twoRead MoreThe Purpose of Dreams1235 Words   |  5 Pages Dreams are a very ponderous things. Simply saying, dreams are a stream of images, sounds, and the actions of something; like a movie. But never have dreams been able to be explained. The Greeks and Romans claimed that dreams were signs from their gods and had prophetic magic (www.scientificamerican.com). Even though the purpose of dreams has not been discovered, a huge movement in the study of dreams occurred at the end of the nineteenth century. In 1952, scientists in Chicago discoveredRead MoreInformative Speech on Dreams Essay1666 Words   |  7 Pagesaudience on dreams Intro: Can you remember the last dream you had? Maybe you could fly or were falling down an endless dark tunnel. Perhaps you were awakened by a horrific dream in the middle of the night. If any of you are like me you experience vivid dreams. I would like to start by share one of my dream experiences with you all. About two months ago I had a dream that my boyfriend was cheating on me, now I know all you girls and guys can relate to this. I wake up in the morning with my dream stillRead MoreAmerican Dream : Resources And Competency Are Recipes For Success Essay1587 Words   |  7 PagesAmerican Dream: Resources and Competency are Recipes for Success American Dream as defined by Merriam-Webster online as â€Å"an American social ideal that stresses egalitarianism and especially material prosperity.† What is the American Dream to you? Is it having a stable and a high-paying job? How about owning a beautiful house, car, and bank account? Perhaps, your definition of the American Dream is being the founder and owner of a multi-billion dollar business empire that has businesses in everyRead MoreDream Should Be Seen As A Prophecy1137 Words   |  5 Pageshistory there have been many theories about dreams. One of them was that dream should be seen as a message coming from outside individual, mostly from God like creatures. And another theory is that dream should be seen as a prophecy, being able to tell us what awaits for us in the future. These theories are prescientific so today we don t view dreams this way. Freud then came along and proposed that dreams reflect a conflict between the unconscious desires and the conscious mi nd. So, dreams are mostlyRead MoreThe United States And The American Dream1451 Words   |  6 PagesThe United States has always been known for having the American Dream, which is why many people come here to see what it is all about. In the last few years, many people do not know what the American dream is turning into because of the decline of jobs and different social structures are obstructing this dream. Many people are working multiple minimum wage jobs these days to try and make ends meet because they do not hold the skills or the qualification to work anywhere else that pays better. TheRead MoreDreams And Dreams1729 Words   |  7 Pagesinterpretations and true meanings of dreams has expanded and has varied over centuries and cultures. Many of the earlier studies were based on culture’s and the interpretation of dreams, but also used as a form of prophecy, inspiration, and guidance. Many people still believe this such, people today beliefs and theories have opened u p to a more vast interpretation, they are made up of; dreams are rare brain activity, dreams allow people to reflect on themselves, or that dreams are too massive to be correctlyRead MoreTaking a Look at Sleep Paralysis690 Words   |  3 Pagesbetween the state of rest and awakening; often seeing troubled things. Since when I was young I would have some experiences with sleep paralysis. Due to the unusual experiences, I became interested to research the topic and took my time to read about it more. Sleep paralysis, occurs with the most normal sleeper, so it’s possible it can happen to you. What I’m really trying to get across is, why not educate yourself with it now, so you’ll be more aware when it does happen. Sleep Paralysis can be

Monday, December 16, 2019

Coke Wars Case Study Free Essays

Coke Wars Case Analysis: Competition, Strategy, and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola Pepsi can be deemed as legendary, â€Å"the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better† (Dotson pg 1). Over the past century, it seems they have feuded over everything from who has superior taste, to the pursuit into space, and more recently over NASCAR and the social media race. Regardless of who is ahead in the competition, the battles between Coca-Cola Pepsi demonstrate important strategic adaptations that the corporations must execute so as to thrive in the constantly changing realms of customer satisfaction, business environments and technology. We will write a custom essay sample on Coke Wars Case Study or any similar topic only for you Order Now This paper will: 1) review the strategic issues presented in the â€Å"Coke Wars† case through the use of the Strategic Management Model as applied to both Coca-Cola Pepsi; 2) highlight fundamental strategies tactics so as to analyze the inherent competition between both corporations; and finally 3) discuss implications of concepts presented in the case for the middle manager so as to grasp lessons learned for future application. STRATEGIC MANAGEMENT MODEL (SMM) The text describes strategic management as â€Å"the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives† (Pearce, Robinson pg 3). With this definition in mind then, the Strategic Management Model can be considered as a very useful framework by which managers plan and implement business strategies. More importantly, in today’s global business environment â€Å"firms need perfect processes that respond to increases in the size and number of competing firms; to the expanded role of government as a buyer, seller, regulator, and competitor in the free-enterprise system; and to greater business involvement in international trade† (pg 3). Furthermore, while â€Å"businesses vary in the processes they use to formulate and direct their strategic management activities†¦the basic components of the models used to analyze strategic management operations is similar† (pg 9). In reaction to internal and external environmental business/economic pressures Coca-Cola Pepsi have manipulated the SMM in various ways so as to remain viable/powerful competitors in their respective industry. Coca-Cola Model Application According to the Coca-Cola Company’s Annual Report 2011, they are â€Å"the world’s largest beverage company†¦with more than 500 nonalcoholic beverage brands†¦own the world’s top five nonalcoholic sparkling beverage brands†¦products bearing their trademarks, have been sold in the United States since 1886, and are now sold in more than 200 countries† (pg 1). Coca-Cola’s report to shareholders reveals that they are continuing to remain competitive in the beverage/snack industry due to a multitude of intelligent strategic decisions. When analyzing Coca-Cola from the Strategic Management Model perspective one can determine that while the internal/external environment will always remain unpredictable, the development of viable plans/processes can assist a corporation in remaining flexible and responsive to necessary change. Coca-Cola’s Mission is â€Å"to refresh the world†¦inspire moments of optimism and happiness†¦create value and make a difference† (Annual Report Mission, Vision, and Values). Their current goals are â€Å"to use company assets—brands, financial strength, unrivaled distribution system, global reach and the talent and strong commitment of management and associates—to become more competitive and to accelerate growth in a manner that creates value for shareholders† (pg 1). Overall, the mission statement is quite powerful and accurately â€Å"describes the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision makers† (Pearce, Robinson pg 10). With respect to Internal Analysis, the corporation has identified its â€Å"operating structure as the basis for financial reporting† and is broken down into 7 different operating groups (Annual Report pg 2). The method for financial reporting is important because this is where/how investors and executives alike assess the â€Å"quantity and quality of the company’s financial, human, and physical resources†¦and contrasts company’s past successes and traditional concerns with the company’s current capabilities† (Pearce Robinson pg 11). Coca-Cola’s Annual Report is well designed, informative, and relatively easy to read as well. An important internal analysis factor of note is that of leadership—CEO’s and Board members alike must adequately analyze the direction/vision of the corporation so as to not become â€Å"fixated upon past glories†¦instead embracing new opportunities† (Ward pg 3). The External Environment that the company experiences is one full of pressures to include: extreme competition, distribution system management challenges, and social responsibility struggles. Additional competitive factors include those of â€Å"but not limited to pricing, advertising, sales promotion programs, product innovation, increased efficiency in production techniques, the introduction of new packaging, new vending and dispensing equipment, and brand/trademark development protection† (Annual Report pg 8). Concerning Strategic Analysis and Choice, Coca-Cola can be considered as â€Å"effective at building sustainable competitive advantage based on key value chain activities and capabilities† (PR pg 11) and have identified their bottling operations as equity method investments. The â€Å"investments are intended to result in increases in the unit case volume, net revenues and profits at the bottler level, which in turn generate increased concentrate sales for the company concentrate and syrup business†¦when this occurs both the corporation and the bottling partners benefit from long-term growth in volume, improved cash flows, and increased shareholder value† (AR pg 7). The Long-Term Objectives should reflect areas such as â€Å"profitability, return on investment, competitive position, technological leadership, productivity, employee relations, public responsibility, and employee development† (PR pg 11). According to the provided case materials, the company has strong goals for the future and â€Å"has transformed into a more innovative, risk taking company†¦becoming more adventurous in responding to changes in the beverage market for healthier alternatives† so as to respond to customer desires, technology, and competitive environment (Ward pg 3). Coca-Cola’s Generic Strategy is that of differentiation, making their products superior to those in the industry, â€Å"by stressing the attribute above other product qualities, the firm attempts to build customer loyalty† (PR pg 158). Their Grand Strategies can be defined as concentrated growth, market development, product development, innovation, vertical integration, turnaround, and strategic alliances. Coca-Cola is increasingly globalized and their Generic and Grand strategies seem to be creating valuable success for the corporation â€Å"and is transforming into a more innovative, risk-taking company† (Ward pg 2). Short Term Objectives for the corporation involve effective marketing strategies that appeal to existing customers and new clientele as well. They have embraced social media, the health craze and more recently the 2012 Olympics to successfully reach an increasingly global audience. In fact, â€Å"Coke’s strongest performance has been experienced in emerging markets in Russia, China, and Brazil, and has also improved its position in North America and Europe as well† (pg 3). Action Plans are incorporated and employed globally by executives and managers alike at Coca-Cola and those plans are laid out in the Annual Report. Everything from distribution systems, bottling methods, responses to competition, raw material acquisition, and investment plans are outlined which provides exact methods by which the corporation plans to remain a viable player in the industry. In sum they plan to â€Å"use the Company’s assets—brands, financial strength, unrivaled distribution system, global reach and the talent and strong commitment of management and associates—to become more competitive and to accelerate growth in a manner that creates value for shareholders† (Annual Report 2011 pg 1). Functional Tactics used by the corporation to achieve short term goals and attain competitive advantage include adoption of marketing strategies that appeal to not only health conscious customers but to a global audience. In fact â€Å"Coke is bringing out mid-calorie versions of some of its brands like Sprite and Fanta, and is teaming up with Grammy award winner Mark Ronson for its 2012 London Olympics anthem† (Hernandez pg 1). Additionally, Coke â€Å"continues to focus on selling soft drinks globally and even vows to rebuild Coke sales in the US market† through focusing upon non-carbonated sports drinks such as PowerAde, Aquarius, and Fuze (D’Altoro pg 2). Coca-Cola absolutely has Policies That Empower Action as demonstrated by the information contained in the Annual Report and via their website: â€Å"Work Smart: Act with urgency, remain responsive to change have the courage to change course when needed, remain constructively discontent, and work efficiently† (Coca-Cola Website pg 2). The â€Å"work smart† mentality allows for decisions to be made whenever possible at the lowest level of the corporation. Organizational Structure is segmented into the following areas: â€Å"Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments, and Corporate† (Annual Report pg 2). Coke is predominantly organized into an international area structure that allows for operational efficiency and regional competitiveness. However Coca-Cola faces the additional struggle of remaining socially responsible to societies and environments in which it operates and has faced several legal implications with respect to human rights issues in South American Bottling plants (FRONTLINE). Nonetheless Coca-Cola reiterates that â€Å"despite the volatile environment, the company and its bottling partners have maintained operations and worked to provide safe, stable economic opportunities† for the people in nations that they operate in (FRONTLINE). Strategic Control and Continuous Improvement is facilitated by Coca-Cola’s organizational structure, leadership, and 2020 Vision campaign. In fact their website reiterates that in order â€Å"to continue to thrive as a business over the next 10 years and beyond, they must look ahead, understand the trends and forces that will shape their business in the future and move swiftly to prepare for what is to come† (Coca-Cola Website). This statement reveals that the corporation is committed to â€Å"detecting changes and making necessary adjustments†¦in strategy that allows their organization to respond more proactively and timely to rapid developments that† inherently affect ultimate success. Pepsi Model Application Much like Coca-Cola, Pepsi’s Mission statement is very clear, concise and purposeful â€Å"Captivate consumers with the world’s most loved and best-tasting convenient foods and beverages through the use of its strengths: Brand Image, Positioning, Innovation, Distribution Capabilities, Productivity Focus, Human Capital and Purposeful Performance† (Pepsi Annual Report). Pepsi also reiterates that being socially responsible is of utmost importance and â€Å"commitment to do right for the business by doing right for people the planet† effectively creates a â€Å"catalyst for business growth and innovation, enabling them to be financially successful and globally responsible† (Pepsi Annual Report). As covered in the Letter to Shareholders the CEO, Indra Nooyi, reveals the Internal Analysis of Pepsi Co. to be that of â€Å"strong progress and on a core basis net revenue was up 14% for 2011† (Pepsi Annual Report). This success was due to improvements n the following areas: â€Å"investment in emerging markets, brand management, research and development, differentiation, efficiency and global operating structure to fully leverage the scale of PepsiCo† (Pepsi Annual Report). PepsiCo is most certainly proud of their improvements and strategic focus but also realizes that the creation of â€Å"an adaptive team and culture— one that can continually renew itself and thrive on change†¦performing today while transforming for tomorrow† is necessary for success into the future and believes that their â€Å"best days are yet to come† (Pepsi Annual Report). Pepsi experiences similar External Environmental conditions to that of Coca-Cola. Intense competition, globalized marketplace, social responsibility, and economic conditions all affect the strategies that PepsiCo decides to implement. Additionally, Pepsi must allocate its attention to not only the beverage industry but to their global snack line as well; which while designed to be complimentary can prove to have possible negative effects when considering the volatility of each of these industries. The Strategic Analysis and Choice, that Pepsi has selected, much like Coca-Cola can be considered as effective. In order to gain a sustainable competitive advantage Pepsi is â€Å"pursuing specific strategic investment and productivity initiatives to build a stronger, more successful company through global brands, innovation, and advertising/marketing campaigns† (Pepsi Annual Report). As mentioned earlier, the following areas are of importance in Pepsi’s strategic analysis/choice: Brand Image, Positioning, Innovation, Distribution Channels, Productivity, Human Capital and Social Responsibility. As the report outlines, Pepsi’s Long-Term Objectives support increasingly globalized operations, global brand recognition, public responsibility, and industry leadership in beverages and snacks. In fact Pepsi was the first to realize the customer shift to healthier lifestyles and responded before Coke â€Å"to changes in the beverage market as consumers shifted from fizzy drinks to healthier alternatives† (Ward pg 3). Furthermore â€Å"Pepsi’s new strategy: Better-For-You Products—comes down to health concerns and being socially responsible where†¦lifestyles have changed†¦and Pepsi has modified its products† (D’Altorio pg 1). Pepsi’s Generic Strategy, like that of Coca-Cola, is that of differentiation. This is why the Cola Wars have been so pervasive and prevalent—they both are striving to make their products superior to those of the competition. Their Grand Strategies can also be identified as concentrated growth, market development, product development, innovation, vertical integration, turnaround, joint ventures, divestiture and strategic alliances. Additionally, Pepsi is becoming more globalized in nature and their Generic and Grand strategies reflect this: â€Å"they are a $66 billion global powerhouse focused upon two complementary businesses with attractive growth margins and returns—global snacks and global beverages† to achieve global nutrition achievements worldwide† (Pepsi Annual Report). Pepsi’s Short Term Objectives are focused upon investment in their global brand management and streamlining distribution methods so as to attain measurable efficiency. In fact last year three brands—Diet Mountain Dew, Brisk and Starbucks ready to drink beverages—had each grown to more than $1 billion in annual retail sales, expanding PepsiCo’s portfolio of billion dollar brands to 22† (Pepsi Annual Report). Their distribution methods remain largely â€Å"unmatched†¦and in 2011 they successfully changed distribution for Gatorade products in the US in the convenience and other channels from a warehouse-delivered-go-to-market system to DSD, in order to more efficiently serve customers† (Pepsi Annual Report). Much like Coca-Cola, Pepsi’s Action Plans are employed globally and specific intentions are revealed in the Annual Report. The difference is however that Pepsi has two industries upon which it has to contend with: beverages AND snacks. Their action plan for 2012 and beyond stresses five imperatives: â€Å"1) build and extend macro-snacks portfolio globally; 2) sustainably and profitably grow its beverage business worldwide; 3) build and expand the nutrition business; 4) increase and capitalize on the high coincidence of snack and beverage consumption; 5) ensure prudent and responsible financial management† (Pepsi Annual Report). Functional Tactics used by Pepsi so as to achieve its short term goals/competitive advantage include marketing strategies and socially responsible business practices that reach a more global audience. Adopting the responsibility of â€Å"Global Nutrition† demonstrates Pepsi’s commitment to a healthier population and have â€Å"developed new strategies with new soft drinks which will catch on to part of the public that is the new health craze† (Dotson pg 2). The development of products such as Gatorade G2, which is low in calorie than the regular sports drinks, and Propel demonstrate that Pepsi in focused upon innovative products that cater to the health conscious customer needs/wants. As revealed by the Annual Report, Policies That Empower Action for Pepsi begins with the â€Å"Power of One concept†¦operating as one company to connect with consumer†¦innovating globally, delighting locally†¦ and performance with purpose† to achieve sustained growth and success. While Pepsi has many difficulties to confront with respect to competition, multiple industries, and internal/external economic stressors; they are continuing to adapt to their environments and reiterate that â€Å"the challenge to renew a successful company is one that they embrace† (Pepsi Annual Report). Pepsi’s Organizational Structure is segmented â€Å"into four business units: 1) PepsiCo America’s Foods; 2) PepsiCo America’s Beverages; 3) PepsiCo Europe; 4) PepsiCo Asia, Middle East, Africa† (Pepsi Annual Report). Pepsi’s structure allows for certain control and efficiencies both nationally and globally in the beverage and snack industries. In addition Pepsi has standardized the reportable segments of each business so as to allow for appropriate analysis and competitive advantage measurement by region. With respect to Strategic Control and Continuous Improvement, Pepsi’s organizational structure, leadership, and Power of Pepsi campaign reveal that the corporation is committed to remaining a sustainable competitor well into the future. Furthermore, â€Å"as they look ahead they are positioning their company for sustainable growth by building its brands around the globe, bringing innovative products to the marketplace, capitalizing on the coincidence of consumption of snacks and beverages, unleashing the full potential of its global scale and ensuring that PepsiCo continues to be a best place to work† embodies ways in which Strategic Control and Continuous Improvement are going to be accomplished. ANALYSIS IMPLICATIONS FOR MIDDLE MANAGERS The strategic models that each corporation adopts are similar but produce different levels of success for each organization. Both Coke and Pepsi have adopted aggressive marketing strategies and have struggled amongst one another to develop superior products and attain customer share maximization. Competition, while at times can be frustrating for the organization, in this case has allowed for the creation of better products and increasingly globalized operations resulting in inherent successes for both organizations. The Cola-Wars have been existent for quite a while, but as this point in time it can be said that Coca-Cola is the leader in the beverage industry segment â€Å"Pepsi was knocked into third place behind Coca-Cola and Diet Coke†¦Coca-Cola sold 1. 6 billion cases of regular soda and 927 million cases of diet soda, while Pepsi sold only 892 million cases† (WIKIPEDIA). However, Pepsi is still remaining competitive globally through the realization that there are other industries upon which to capitalize and ensure sustainability into the future. In fact, â€Å"as far as Pepsi is concerned the cola wars are over and needs to focus on convincing investors that it has the right focus in the new health kick† (D’Altorio pg 2). While Pepsi is focusing upon â€Å"Global Nutrition† they still need to realize that â€Å"carbonated beverages still produce much of the company’s sales and are still a key to Pepsi’s financial health† (D’Altorio). Into the future both Coca-Cola and Pepsi will prove to be viable competitors as revealed by their strategies/mission statements contained in their Annual Reports. The real key however, will be whether consumer demand remains in the carbonated beverage industry†¦if the tides somehow change, Pepsi will emerge as the victor due to their diversification strategy†¦one that has crossed channels and decided to create advantages with both beverages and snacks. The Cola Wars bring up important implications for middle managers in the form of strategic analysis, implementation, and adaptation. Organizational success depends ultimately upon the ability of the organization to connect with consumers by providing an array of options so as to meet consumer desires, needs and lifestyles and these principles are largely motivated by corporate leadership and direction. Furthermore, the talent of employees must be empowered by management so as to execute goals and objectives effectively. A corporations’ assets —brands, financial prowess, distribution systems, global influence and the talents of employees must be effectively employed so as to become more competitive and to influence accelerated growth in manners that create value for customers, shareholders, and the company itself. CONCLUSION The Coca-Cola/Pepsi â€Å"conflict has raged on for decades† and has even been dubbed as the â€Å"Battle of the Century† but has revealed in the process two corporations that have been successful in adopting strategies and processes so as to survive in the constantly changing, volatile business and economic environments representative of the current times. Coca-Cola and Pepsi will continue to face challenges into the future in the realms of economics, technology, and an increasingly globalized business environment. In effect, the corporation that is able to effectively exploit the new social media front of marketing strategy into the future will most likely end up as the frontrunner in most any industry†¦Ã¢â‚¬ Coke and Pepsi are amongst a multitude of companies buying into social media’s ability to strengthen their brands†¦consumers are 55% more likely to recall ads that include social media components than non-social ads†¦consumers today are incredibly empowered and what used to work to get their attention now needs a bit more thoughtfulness† (USA TODAY). This paper: 1) reviewed the strategic issues presented in the â€Å"Coke Wars† case through the use of the Strategic Management Model as applied to both Coca-Cola Pepsi; 2) highlighted fundamental strategies tactics so as to analyze the inherent competition between both corporations; and finally 3) discussed implications of concepts presented in the case for the middle manager so as to grasp lessons learned for future application. Both Coca-Cola and Pepsi are on the right track as far as determining appropriate strategies to thrive in the environments in which they operate but the challenge into the future will be the appropriate analysis and adaptability in which to adequately respond to customer needs, economies of scale, and the dynamic business environment. CASE STUDY MATERIALS/REFERENCES 1) Frontline. Coca-Cola’s union troubles in Columbia; http://www. pbs. org/frontlineworld/fellows/colombia0106/; Retrieved: 3 July 2012. 2) Coca-Cola Annual Report. http://www. thecoca-colacompany. com/investors/annual_other_reports. html http://www. hecoca-colacompany. com/ourcompany/mission_vision_values. html 3) PepsiCo Annual Report. http://www. pepsico. com/Investors/Annual-Reports. html; Retrieved 4 July 2012. 4) Wikipedia. The Cola Wars; http://en. wikipedia. org/wiki/Cola_wars; Retrieved 2 July 2012. 5) Terhune, Chad. Coca-Cola trying to renegotiate its syrup contract with bottlers; â€Å"Soda Rebellion: A Suit by Coke Bottlers Exposes Cracks in a Century-Old System; Serving Wal-Mart Is at Issue, But Spat Shines Spotlight On Local Businesses’ Role; The Brownes’ 84-Year History†; Wall Street Journal (Eastern edition). New York, N. Y. : Mar 13, 2006. p. A. Document URL: http://proquest. umi. com. library3. webster. edu/pqdweb? did=1001778801sid=2Fmt=3clientId=30323RQT=309VName=PQD Copyright (c) 2006, Dow Jones Company Inc. 6) Ward, Andrew. Can Coca-Cola recover? ; â€Å"Last Stand of Coke’s Old Guard Don Keough, 79, Seeks One More Year on the Board†; Financial Times; London, England; 19-Apr-2006. 7) Ward, Andrew. Can Coca-Cola recover? ; â€Å"Coke on Upward Path†; Financial Times; London, England; 20-Apr-2006. 8) Pearce, Robinson. Management and Strategy; MNGT 5650; Webster University St Loius, MO; McGraw Hill: Copyright 2012. 9) Dotson, Horace. Pepsi vs Coke: The Battle of a Century; Yahoo; http://voices. yahoo. com. Retrieved: 07 July 2012. 10) Diaz, George. NASCAR Cola Wars Spark Frosty Fireworks at Daytona; http://articlesorlandosentinel. com/2012-07-06/sports/os-george-diaz-daytona-coke-pepsi-0. Retrieved 06 July 2012. 11) Hernandez, Karin. Pepsi vs. Coke: The Cola Wars. http://seekingalpha. com/article/600021-pepsi-vs-coke-the-cola-wars. Retrieved: 06 July 2012. 12) Snider, Mike. Social Media is Latest Front of Cola Wars; USA Today 30 April 2012. http://www. usatoday. com/tech/news/story/2012-04-30/pepsi-coke-social-media/54631902/ Retrieved 12 July 2012. How to cite Coke Wars Case Study, Free Case study samples

Saturday, December 7, 2019

Uniform Crime Reports free essay sample

National Incident Based Reporting System and the National Crime Reporting Survey are all major crime reporting systems here in the U. S. There are advantages and disadvantages to each reporting crime systems towards the law enforcement, victims, and criminals. There is a unique history on how it became and how it all started. These are poplars systems that will keep growing, but may fade in the background as other reporting systems may take its place.Uniform Crime Reports (CUR) include official information about criminal events that has been provided to the Federal Bureau of Investigation (FBI) from the law enforcement agencies that the said crime was first reported to. I-JAR programs has their advantages, citizens are notified of certain crimes in the area. For citizens who want to know crime rates in their area this is a good benefit. Mothers who are concerned for their children may also see crime rates in certain schools and neighborhoods hillier are walking through to get to school. We will write a custom essay sample on Uniform Crime Reports or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, this program is not always accurate which a down-side Is. Law enforcement agencies only report crimes that have been notified to them. Sexual assaults are reported more frequently then breaking and entering and robberies says statistics. There are disadvantages with I-JAR programs on how they define and report cases of people who are raped. When its a case of a man raping a women its only reported, but not when Its a man raped or same sex rape Is not reported In the program. Uniform Crime Reports free essay sample Uniform Crime reports, National Incident Based Reporting System and the National Crime Reporting Survey are all major crime reporting systems here in the U. S. There are advantages and disadvantages to each reporting crime systems towards the law enforcement, victims, and criminals. There is a unique history on how it became and how it all started. These are poplars systems that will keep growing, but may fade in the background as other reporting systems may take its place. Uniform Crime Reports (UCR) include official information about criminal events that has been provided to the Federal Bureau of Investigation (FBI) from the law enforcement agencies that the said crime was first reported to. UCR programs has their advantages, citizens are notified of certain crimes in the area. For citizens who want to know crime rates in their area this is a good benefit. Mothers who are concerned for their children may also see crime rates in certain schools and neighborhoods children are walking through to get to school. We will write a custom essay sample on Uniform Crime Reports or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, this program is not always accurate which a down-side is. Law enforcement agencies only report crimes that have been notified to them. Sexual assaults are reported more frequently then breaking and entering and robberies says statistics. There are disadvantages with UCR programs on how they define and report cases of people who are raped. When it’s a case of a man raping a women it’s only reported, but not when it’s a man raped or same sex rape is not reported in the program.

Saturday, November 30, 2019

Ray Bradburys Science-fiction Novel Fahrenheit 451 Has Literary Eleme

Ray Bradbury's science-fiction novel Fahrenheit 451 has literary elements that strengthen its interpretation. The theme of this novel is the significance of a person's independent thought. The literary movement of this piece of literature is Romanticism. Through the use of Guy Montag, an emotionally distressed individual who realizes the importance of independent thinking, Fahrenheit 451's theme and literary movement are better understood. The theme of Fahrenheit 451 is the importance of an individual's independent thought and the individual's creative ability. Guy Montag never thought about what he did because he was told what he did was appropriate for society, and also he is happy with his role in society. He felt like that until he met Clarisse McClellan, a 17 year-old girl that society calls a mental case because she questions society. She ?teaches? Montag about the past when society did not fear the firemen. When he talked to the his colleagues they laugh at him because they believe what their handbook says. ?The only action these characters take is to maintain their status quo-the way things are. In contrast, Clarisse, Montag and Faber are individuals who wonder about their world and, in the case of Montag and Faber, are able to make attempts to change things? (Telgen 145).He had been taking the books at some of the midnight runs he had, but never really wanted to find out what is written in them until after he found out that Clarisse died. A person that helped Montag expand his creativity was Professor Faber. He was a man that Montag remembered he had met when he needed someone else's guidance to do the right thing for himself. Professor Faber tells Montag about how society has depended on technology for many things and that Shah 2 technology threatened the development of the mind. ?In Bradbury's novel, education's emphasis on technology leads to a culture where people understand how things are done but never bother to wonder why things are done? (Levy 1314). This type of education does not encourage the persons with unique abilities to look into depth and find a reason for why things are done. ?School is shortened, discipline relaxed, philosophies, histories, languages dropped, English and spelling gradually gradually neglected, finally almost completely ignored. Life is immediate, the job counts, pleasure lies about after work. Why learn anything, save pressing buttons, pulling switches, fitting nuts and bolts (Bradbury 55-6). This is the quote that Captain Beatty, Montag's boss, said to Montag when Montag was not sure about being a fireman. Novels have many aspects that influence the author in determining the type of plot they should include. The literary movement of Fahrenheit 451 is Romanticism. It has six different characteristics: 1) emphasizes individualism, spontaneity, and freedom from rules; 2) shows a solitary life, not a life in society; 3) shows a belief that imagination is superior to reason; 4) reflects a devotion to beauty; 5) shows a love and worship of nature and fascination with the past, especially with myths and the supernatural; 6) shows a passionate love of country (Donnell 2). Montag emphasizes disposition, whimsical tendency, and salvation from regulations by changing his belief about community after being a fireman for 12 years. ?Bradbury has been called a romantic, and his romanticism often surfaces in the themes he investigates: the conflict between human vitality and spiritless mechanism, between the creative individual and the conforming group,...? (Paradowski 356). Clarisse McClellan and her family showed a life not within the standards of society and also they are people that remain alone and not associate with society. We had some false alarms on the McClellans, when they lived in Chicago. Never found a book. Uncle had mixed records; antisocial. The girl? She was a time Shah 3 bomb. The family had been feeding her subconscious, I'm sure, from what I saw of her school record. She didn't want to know how a thing was done, but why. (Bradbury 60) What Captain Beatty said about the McClellans proves they were considered outcasts. Professor Faber shows the confidence that imagination is greater to understanding. This was proven by the quote, ?The magic is only in what books say, how they stitched the patches of the universe together into one garment for us? (83). This means that the only things that is needed is the information provided in books that help explain the items that are not explained by the reason. The plot and theme are captured more thoroughly through the use of distinct characters and their points of

Tuesday, November 26, 2019

GDP a good measure of social Well-being Essays

GDP a good measure of social Well-being Essays GDP a good measure of social Well-being Essay GDP a good measure of social Well-being Essay In order to examine economic growth or analyze the wealth of a country, it is necessary to have a way to measure the size of an economy such as Gross Domestic Product (GDP). Economists usually measure the size of an economy by the amount of stuff it produces. This makes sense in a lot of ways, mainly because an economys output in a given period of time is equal to the economys income, and the economys level of income is one of the main determinants of its standard of living and societal welfare. GDP is the most closely watched economic statistic because is it thought to e the best single measure of a social well-being. The definition of GDP is composed of four parts. Firstly, we have to take into consideration the market value of the products. Froyen (2009) states that in order to gain the market value of the product we have to times the number of products produced the market by the prices they are traded at. For example, each unit of product A is 5$ and product B is 2$ so the market value of 20 product A and 40 product B is 5$x20+2$x40=180$ Secondly, GDP is calculated using the values of the final goods and services and therefore does not take intermediate goods into ccount. A final good or service is the product brought by the user at its end stage whereas an intermediate good could have gone into the production of a final good. For instance, bread is a final product that it brought by the consumer but flour could have been brought by the producers of the bread in order to make the bread. Another factors that makes up GDP is that the product has to be made within the confidences of country which is basically summed up by the D in GDP. For example, if a Viet Nam retailer manufacturers his products in Viet Nam then it becomes part of VN GDP but if it is produced and sourced from China then it does not. Finally, GDP as measured in a given time period as mentioned earlier which is usually annually or quarterly. GDP can be measured in two ways the expenditure approach which is the total spent on goods and services or the income approach which is the money earned by producing goods and services. This is called the circular flow model of expenditure and income. : Source: N. Gregory Mankiw, Principles of Macroeconomics _ Chapter 10_ Page 197 Another point worth mentioning is social well-being, a state of affairs where the basic eeds of the populace are met. This is a society where income levels are high enough to cover basic wants, where there is no poverty, where unemployment is insignificant, where there is easy access to social, medical, and educational services, and where everyone is treated with dignity and consideration. Many attempts have been made to quantify social well-being. The Gross Domestic Product (GDP) of a country is commonly defined as the total market value of all final goods and services produced in a country in a given year. The fact that it is measured regularly and quite onsistently in practically all countries of the world allows a direct comparison of the standard of living in individual countries. The frequent measuring also makes it possible to quickly recognize changing trends. So that GDP can tell us how the country is doing in general, especially when GDPs are compared between countries. A higher GDP will probably infer that the country is doing better than a country with a lower GDP. It can use to determine whether an economy is growing faster or slower than in the previously measured period and to compare it with other economies in the world. For example, a higher GDP will probably infer that the country is doing better than a country with a lower GDP. As we have seen, GDP measures both the economys total income and the economys total expenditure on goods and services. Because the production of goods and services indicates that people are working, earning money, and making a living, an increasing GDP shows an increased economic activity, meaning more funds for social programs, and more income that people have to increase their own standard of living. It means that the higher the GDP, the better the economy and, therefore, the better the quality of life. Nevertheless, the catch is that the high GDP may be from the extremely large profits of a few rich firms, while everyone else is living pretty badly. Therefore, its still better to use GDP per capita as a form of comparison. GDP per capita is when they divide the total GDP by the number of people in that country. A rise in GDP per capita will also translate into a rise of productivity. The reason for that is the more you produce, the more you sell. It gives you an idea of what the people are engaged in. GDP per capita can be used as an indicator of standard of living as well. One can conclude that having a higher GDP per capita will be interpreted as having a higher standard of living. GDP per person seems a natural measure of the social well-being of the average individual. However, as a measure of the standard of living in a country, GDP has its limitations and shortcomings. Because of the imperfect of GDP, the first Human Development Report introduced a new way of measuring development by combining indicators of life expectancy, educational attainment and income into a composite human development index, the Human Development Index. The breakthrough for the HDI as the creation of a single statistic which was to serve as a frame of reference for both social and economic development. But throughout its time in use, the HDI has been criticized for a number of reasons. Although the HDI is a constant measure but it never can take out a whole picture of human development. Some of the questions to be posed to the HDI index is: this is the measurement of the standard of living of standards or measure the level of living? Or it measures the quality of life? There are only three dimensional edges are measured in the HDI: health, academic and living tandard. In addition to this, it has a profound distinction of HDI between countries and regions in the world. For example, some countries have the same HDI but theirs income level are quite difference. GDP is not, though, a perfect measure of social well-being. Some things that contribute toa good life are left out of GDP. But its still a good measure. Although it doesnt say much about the individuals well-being, education, health, , it does help economists understand how the country is doing. If a country has a thriving GDP then they are sure to be wealthy and with wealth comes etter tech medicine and opportunities to the citizens of the nation. While GDP may not indicate the quality of life of any one person, it is quite obvious that countries with a higher GDP than others have much better quality of life across the board. GDP growth can indicate a strengthening economy, more Jobs, and as a result, more income for individuals. If each person is making a significant amount of money in relation to where they live and cost of living then in theory they should lead a better standard of living. They would not have the financial burden which causes so much tress in todays world. For instance, G. Gregory Mankiw examined international datal: Country Real GDP per person (2007) Life Expectancy Adult Literacy (% of population) Internet Usage (% of population) United States $45. 592 79 years 63% Germany 34. 401 45 Japan 33. 632 67 Russia 14. 690 15 Mexico 14. 104 76 93 18 Brazil 9. 567 72 19 China 5. 383 73 9 Indonesia 3. 843 71 92 7 India 2. 753 3 Pakistan 2. 496 54 Nigeria 1. 969 4 Bangladesh 1 . 241 0. 3 Source: Human Development Report 2009, United Nations. Date on real GDP, life expectancy, and literacy are for 2007. Dara on internet use is for 2005.

Friday, November 22, 2019

Conventional Letter Salutations in English

Conventional Letter Salutations in English Conventional Letter Salutations in English Conventional Letter Salutations in English By Maeve Maddox A reader asks if a letter salutation can include more than one honorific. For example: Dear President Dr. Turner The short answer is, â€Å"not in English.†    The conventional letter salutations in English are these Dear Mr. Adams Dear Mr. and Mrs. Adams Dear Ms. Adams Dear Margaret Adams Dear Harry  (if you know the person well) Dear Dr. Adams Dear Dr. and Mrs. Adams When the name is unknown to the sender, the following are common salutations: To Whom It May Concern Dear Finance Officer Dear Editor Dear Sir or Madam The conventional English honorific for a man is  Mr. For a woman, even if her marital status is known, the preferred form is  Ms. For a medical doctor or a person with a PhD, the appropriate honorific is  Dr.    Note: British usage does not put a period after these abbreviations.    If the sender knows the recipient’s name but not the sex, a gender-neutral solution is to use the first and last name: Dear Cory Simpson Other languages have other conventions, including the practice of using more than one honorific. For example, in German, when addressing a professional like a doctor or a lawyer, a writer may use two honorifics: Sehr  geehrte  Frau  Rechtsanwltin  Fischer. (literally, â€Å"Very honored Madame Lawyer†)    Sehr  geehrter  Herr  Doktor  Strauss  (literally, â€Å"Very honored Mr. Doctor Strauss†) Foreign letter-writing conventions tend to creep into English in the context of foreign affairs. For example, I found the following usage on sites written in English: Dear President Dr.  Jakaya  Kikwete- Open letter to the president of Tanzania, published on the Greenpeace site.    Dear President Dr. Fischer- open letter to the president of Austria, published on the Human Rights Watch site. Such usage is not idiomatic in English. The writer must choose one title: Dear President Kikwete or Dear Dr. Kikwete Dear President Fischer, or Dear Dr. Fischer It’s up to the sender to decide which title is more desirable in the context. Related posts: How to Format a US Business Letter Starting a Business Letter with Dear Mr. â€Å"Dear Sir† and Other Business Conventions Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:50 Idioms About Talking55 Boxing IdiomsStarting a Business Letter with Dear Mr.

Wednesday, November 20, 2019

Cathedral by Raymond Carver Essay Example | Topics and Well Written Essays - 500 words - 2

Cathedral by Raymond Carver - Essay Example Narrator seems uncomfortable and disturbed with Robert because he is blind. He feels that he is superior compared with the blind man. The narrator’s opinion and attitude towards blind man is largely contributed by his perception of blind men from movies. He feels that it is strange for Robert not to wear dark glasses yet his eyes looked weird. Narrator is so much disturbed by the fact that Robert cannot perfectly use his eyes to see instead of concentrating on the Robert’s understanding and ability to clearly think and feel things deeply (Carver 186-190). 2. The narrator is unable to describe cathedral perhaps because he is not religious and therefore cathedrals are meaningless to him. Inability to describe cathedral shows that the narrator lacks insight and self-awareness thus leading him to a journey to self-realization as he realizes the limitations of his outlook. Although the narrator can literally see things, he does not pay much attention to what he does with his eyes. He does not understand what being blind entails particularly due to the fact that Robert understands what cathedral looks like even without visual knowledge. 3. The blind man tells the writer to close his eyes while closing his eyes so that he can deeply understand and concentrate what he is doing by having a true sight with the real meaning lying within vision. Robert hopes to teach the narrator a way of looking inward to gain deeper understanding of himself and to see excellent reality. He realizes the depth in genuineness that disturbs the narrator by quietly listening to him while he struggles to describe cathedral. The narrator seems to enjoy the experience of closing his eyes while drawing cathedral. The newfound knowledge and understanding makes him believe that the experience was a very important aspect in his journey to self-realization. Narrator feels that his inner eyes that are based on his mind but not literal