Wolf Story Essays - Caribou, Tuska, Reindeer, Gray Wolf,

Wolf Story Tuska was a mindful, adoring, however forceful, wolf. She had made due with the winter in Northern Alaska almost a knew about caribou. In her lair lay five little guys of her own that she adored without question. The alpha male, Nuka, and she were going to go on a chase. Larsk would watch the puppies while the guardians were out. The fresh, clean snow crunched under the pair's feet as they jogged through the nightfall white tundra. Tuska and Nuka's eyes dashed every which way, filtering the land for any energetic development, any solid faltering noticeable all around. Out yonder, Nuka detected some caribou drawing closer from the skyline. You go from the left and I will go from the right! he yelled, and they jogged to their positions. She saw an old and weak looking caribou, which was being monitored intently by two others. Obviously, the matured one was critical to the group. The Caribou were drawing nearer and closer, and the pair was surrounding them. Out of nowhere, Tuska yelled Now! furthermore, the two of them hopped in at the heard. There was a knot of hooves, hooks, teeth, and prongs as the two creatures battled to live. Tuska was smacked in the face, however Nuka was harmed more regrettable. He had been stomped on by both of the solid caribou and was injured gravely. Blood was all over the place. The old caribou was dead, however the other two weren't. Tuska rushed at them savagely and nipped at their heels until they fled. Tuska ran straight over to Nuka's side. His neck had been stomped on and there was a major gouge in it that was draining unequivocally. As Tuska sobbed tears of ice, he murmured I love you. Tell the puppies the equivalent. As his voice overwhelmed off Tuska let a cry, a wail so enormous that it was recalled in the stars until the end of time. What's more, right up 'til today, when any esteemed wolf dies, you can here Tuska's wail out there, as yet morning for the loss of Nuka and for the loss of every single adored wolf. Designing Reports

How Community based schools work :: essays papers

How Community based schools work Network schools are associations among open and private associations. The school turns into a center point for the network. These schools encourage understudies as well as give access to administrations families needs. â€Å"It’s coordination of scholastics and administrations prompts improved understudy learning, more grounded families and more beneficial communities† (Blank, Heifets, Shah, and Nissani, 2004, p. 155). Network based schools use organizations to fabricate network agreement and carryout programs that would typically not be accessible to the network. For instance, network schools give an attire storage room, crisis food, advising, and restricted social insurance for families (Blank et al., 2004). Conversely, state funded schools move in the direction of instructing understudies, offer types of assistance, for example, school lunch programs, access to a school medical caretaker and specialized curriculum programs. To show the contrasts between Community Based Schools and Public Schools, I will utilize St Paul, Minnesota and Harford County, Maryland for instance. Holy person Paul, Minnesota at present has three network base schools. In 2001, the all out understudy enlistment in St. Paul, Minnesota was 45,011 (The Minneapolis Foundation, 2005). The segment separate is as per the following. St. Paul, Minnesota is as per the following: 901 American Indian/Alaskan Native, 13,953 Asian/Pacific Islander, 10,802 African American, 14,854 Caucasian, and 4,501 Hispanic. Note: the Minneapolis Foundation refered to socioeconomics as a rate. These rates were changed over to entire numbers for correlation reason. There were 40,200 students enlistment in Harford County state funded schools for 2004 (Maryland Report Card, Harford County 2004). The segment breakdown in Harford County government funded schools is as per the following: 215 American Indian/Alaskan Native, 925 Asian/Pacific Islander, 6,571 African American, 31,402 Caucasian and 1,087 Hispanic (Maryland Report Card, Harford County 2004). Note: since schools seldom give singular segment numbers, region government funded school socioeconomics were utilized. While the monetary years are extraordinary, the understudy populace is tantamount in size. â€Å"The segment populace of network schools are a lot of equivalent to state funded schools since network schools are upgraded government funded schools and don't dismiss any understudies dependent on ability† (Official, Coalition for Community schools, individual correspondence, April 26, 2005). Network schools are supported in a few different ways. Numerous people group schools get awards from generous association, for example, Carnegie Corp., Charles Stewart Mott establishment, and Knowledge Works to give some examples. Extra financing is given by the Department of Education. By and large, the office gives schools $250,000 in assets to help the No Child Left behind (NCLB) act.

Top 10 Tips for Communicating With Us No. 10 Subscribe to this blog COLUMBIA UNIVERSITY - SIPA Admissions Blog

Top 10 Tips for Communicating With Us No. 10 Subscribe to this blog COLUMBIA UNIVERSITY - SIPA Admissions Blog Updated: March 2016 This is the tenth and final entry in our “Top 10? list for you to consider when communicating with our office and applying. Number 10 â€" Subscribe to this blog! The best way to stay up-to-date regarding matters of admission is to subscribe to this blog.  Yes, the SIPA website is a great source of information, and you should familiarize yourself with it, but for the most part the website is static and rarely updated.  We try to update it as needed, but the blog is much more informative as far as the day-to-day things going on in our office. At the top of the menu to the right, there is hyperlinked text that says “Click here to subscribe to the Blog.” Simply enter your email and each and every time this blog is updated, you will receive an email message letting you know here is new content. Why is it a good idea to subscribe?  Well, for one we try to monitor common questions and post answers to the site for mass consumption.  Two, this is your window into the admission cycle.  We will update you on what is going on in our office.  And finally, this is a great way to find out more about what is going on at SIPA and to learn about fellowship opportunities.  You can consider this to be the most interactive web space concerning matters of admission and financial aid.

Freud s Theory Of Sexuality - 2091 Words

Freudian theories are an interconnected web of propositions and concepts that aim to unravel the complex strands of human emotions and neurosis. Like other theories Freud’s can be unknotted and dissected, they have a beginning, middle and end, but most importantly they have a history. Freud, one of the fledgling fathers of psychoanalysis, was able to modify and add to alter the significance of some fragments of the human consciousness, though any particular idea, such as the Oedipus complex, cannot be adequately understood when taken in isolation. One of Freud’s important influences on scientific thought was captured within his three essays on the theory of sexuality; they provide the fundamentals of his theory of neurosis (Clarke, 1987). These form the interpretation of the â€Å"necessity for repression and the source of emotional energy underlying conscious and unconscious drives and behaviour that he named the libido, the three essays deal with the sexual aberratio ns, with childhood sexuality and with the alterations of puberty† (Stafford-Clark, 1987, pp. 87-89). Perhaps Freud s distinct most lasting significant notion was that the human psyche (personality) has more than one facet (Freud, 1920, 1923) He argued that the mind is organised into three parts i.e. tripartite, the id, ego and super-ego, all emerging at unique stages in our lives; these are systems, not parts of the brain, or in any way physical. Freud also discussed the organic development of the child and in itsShow MoreRelatedFreud s Theory Of Sexuality956 Words   |  4 PagesSigmund Freud is a very known psychologist from the early scholars of the psychology world. One of His most significant outlooks and study was in the sexology field. Sexology had already been constituted as a separate form of enquiry some time before the appearance of Freud’s most important contribution, The three essays on the theory of sexuality (1905) and many of the terms that we tend to i dentify with Freud, such as libido, component instincts, erotogenic zones, catharsis, autoerotism and narcissismRead MoreFreud s Theory Of Human Sexuality1641 Words   |  7 Pagesof human sexuality can be developed through genetics, imitated through socialization, influenced by unconscious decisions or if it can be altered after childhood. There are a variety of theories that have been created to help understand the uncertainty of how human sexuality is developed. Uncovering the influence of neuroscience on sexuality and evaluating the appropriateness of Sigmund Freud’s Psychoanalytic Theory, Albert Bandura’s Modeling Theory and Carl Roger’s Person Centered Theory on addressingRead MoreSigmund Freud s Theory Of Sexuality, And The Interoperation Of Dreams1289 Words   |  6 Pages Sigmund Freud An Overview of Two Theories Jace Moselund Palm Beach State college 12/02/2015 â€Æ' Sigmund Freud was born in Freiberg, Moravia on May 6TH 1856 in a Jewish family. He later moved to Vienna where he later became known as the father of psychology. Freud earned his medical degree in 1881, and in 1882 he later became engaged and married to his wife which led to the birth of his 6 children. Only one of Freud’s children chose to follow his footsteps in the field of psychology. ThroughoutRead MoreFreud, S. on the Theory of Sexuality from his article The Transformations of Puberty in Three Essay on the Theory of Sexuality and other works1519 Words   |  7 PagesSigmund Freuds Three Essays on the Theory of Sexuality, written in 1905, attempted to trace the course of the development of the sexual instinct in human beings from infancy to maturity. This instinct is not simply an animal instinct but is specific to both human culture and the form of conscious and unconscious life we live within it. For Freud sexuality is infinitely complicated and far-reaching in its effects and forms the basis of self-identity and interactions. His Third Essay discusses theRead MoreThe Period Of Infantile Sexuality996 Words   |  4 Pagesto Frued the period of infantile sexuality as he describes is followed by the latency period, 6 to 11 years old, when children get educated according to the system by which their society is structured. He argues that the feeling of shame, disgust, morality and pity are developed into their ego during this stage to impede the sexual instincts. Because they are relatively later constructed, the infantile sexuality is then mostly in the form of perversion. As Freud terms, polymorphously pervert. WithRead MoreSons And Lovers By D. H. Lawrence901 Words   |  4 Pages His books were ahead of time, and he was quite influenced by Sigmund Freud. I believe that Freud really influenced lawrence’s writing during Chapters 6 and 7 when Paul is starting to get closer to females, and his mother did not want any other female to be i n Paul’s life other than herself, which is one of Freud s early theories on sexuality, and Sons and Lovers deeply explores and revises of one of Freud s major theories, the Oedipus complex, such as Paul truly and deeply loves his mother compareRead MoreSigmund Freud s Theory Of Psychology1568 Words   |  7 Pages Freud Sigmund Yifan Wang Current issues in history Vanier College 2014-11-11 Freud Sigmund In the 19th century, people progressed toward a new era of scientific revolution with new inventions and technologies. Doctors find treatment to heal cancer and people lives longer than before. On the other hand, Freud Sigmund the Jewish psychiatrist offered a new cure to mental illness that individual suffers from (The European Graduate School, 2012). Although he may have the most of influenceRead MorePsychoanalytic Personality Assessment1107 Words   |  4 Pagesview states that there exist inner forces outside a persons awareness, which direct the persons behavior. Modern psychology has been impacted greatly by the psychoanalytic theories of Freud, Jung, and Adler. These three psychoanalysts proposed many concepts and their theories are still been attempted. Their human mind theories changed the world. The three believed that in personality shaping childhood development and parenting played an important role. They also believed that daydreams and dreamsRead MoreInterview With Th e Personality Theorist1318 Words   |  6 Pagespersonality theorist. The four personality theorists included in this interview are; Horney, Erikson, Jung, and Adler. In this mocked interview, one will pretend to ask each theorist a combination of questions about the viewpoints of Sigmund Freud, and his daughter, Anna Freud. In addition, each theorist will explain what impact they believe their work has had on psychology as they see it today. Outline of Interview Interviewer: Kathleen Johnson (Student) Interviewees: Horney, Erikson, Jung, and Adler (PersonalityRead MoreSexuality In Bram Stokers Dracula1082 Words   |  5 PagesSexuality in Bram Stoker s DraculaBram Stoker s Dracula, favorably received by critics upon publication in 1897, entertained its Victorian audience with unspeakable horrors such as vampires invading bedrooms to prey on beautiful maidens under the guise of night. The novel s eroticism proved even more unspeakable. Received in the era of repression, it remains questionable whether Dracula s readership perceived the sexuality flowing from the page. An advocate for the censorship of sexual material

What You Do Not Know About Student Samples Ap Lit Essay

What You Do Not Know About Student Samples Ap Lit Essay Read my essay writing service reviews and my guide to selecting the ideal service for everything you want to understand about how to select the best writing businesses. Our customer support will gladly tell you whether there are any special offers at the present time, together with make sure you are getting the very best service our company may deliver. I am hoping my guide to the ideal writing services has helped you to understand what a very good writing service may offer and the way to choose the very best writing service for you. In summary, the service exists, so should you need to use it in order to find a top essay, that's reason enough. If these aren't present, then you need to consider an alternate support. And in order to have the time to rewrite, you've got to start way before the application deadline. Allow it to sit for a couple days untouched. Stick to exactly the same procedure every time. The Basics of Student Samples Ap Lit Essay These seven sample essays respond to a range of thought-provoking questions. You'll observe a similar structure in lots of the essays. You ought to make a strong well-supported analysis instead. Hence, if you prefer to balance your academic and family pressure side-by-side, you can just find completely free essay samples so you may have a simple idea of writing proper essays. It says you should not do an overview of the whole plot. You ought to start early before the exam to earn a fantastic improvement. As soon as you locate a service you want, don't neglect to look at my review of it. Don't worry, receive a totally free full essay, which can function as a guide to finish your assignments. Also, be sure you understand what you've written. To begin with, make certain to read the directions carefully, highlighting the portions of the prompt you absolutely must cover. But there are is a particular feature you must think about. The Fundamentals of Student Samples Ap Lit Essay You Will be Able to Benefit From Beginning Right Away The coat hanger comes out of a dumpster. As you pay for homework, we provide those options at no cost. Here are a few suggestions for tactics to use this resource effectively. Last, the detail of true speech makes the scene pop. Just place your order for virtually any kind of essay, and it is going to be done at the maximal level. Skip two spaces and start your analysis. The aut hor starts with a rather in depth story of an event or description of an individual or place. Be aware the symbolism he uses. In this way, the author clarifies the link between the examples and their use and meaning. It is the principal element that contributes to the significance of a poem. The essayist proves the paragraph's key idea with various examples. In the majority of cases, symbolism is all about metaphors and imagery. To put it differently, restate her or his thesis as written and then place it in your own words with more explanation if necessary. Most Noticeable Student Samples Ap Lit Essay Concentrate on the text as though you don't understand who wrote it. It's very valuable to take writing apart as a way to see just the way that it accomplishes its objectives. These details should support the point that class difference causes conflict between them both. He laughed and explained that it turned out to be a fine change a seventeen-year-old knew so specificall y what she wished to do. Naturally, this list isn't exhaustive, these are only a few examples of the most well-known reasons students turn to writing services. It is not only about the topic a student chooses to write on, but instead, how they write about doing it. AP Language and Composition course is a huge deal, and your principal purpose is to demonstrate your capacity to produce decent analysis with an ideal structure and grammar indexes. Students lead busy lives and frequently forget about a coming deadline. Some students think about the totally free response section being the hardest portion of the whole English exam.

Outline and Evaluate One Theory of Attachment Free Essays

Outline and evaluate one theory of attachment (12 marks) Bowlby’s theory is an evolutionary theory because, in his view attachment is a behavioural system that has evolved because of its survival value and, ultimately, its reproductive value. According to Bowlby, children have an innate drive to become attached to a caregiver because attachment has long-term benefits. Both attachment and imprinting ensure that a young animal stays close to a caregiver who will feed and protect the young animal. We will write a custom essay sample on Outline and Evaluate One Theory of Attachment or any similar topic only for you Order Now Thus attachment and imprinting are adaptive behaviours. Infants who do not become attached are less likely to survive and reproduce. Attachment ‘genes’ are perpetuated, and infants are born with an innate drive to become attached. Since attachment is innate, there is likely to be a limited window for its development i. e. a critical or sensitive period. Development of all biological systems takes place most rapidly and easily during a critical period. Bowlby applied the concept of a sensitive period to attachment. He suggested that the second quarter of the first year is when infants are most sensitive to the development of attachments. The drive to provide caregiving is also innate because it is adaptive (i. e. enhances survival of one’s offspring). Infants are born with certain characteristics, called social releasers, which elicit caregiving. The social releasers include smiling and crying. Another social releaser is a baby’s face. Attachment is the innate behavioural system in babies; caregiving is the response in adults. Both provide protection and thereby enhance survival. The formation of attachments depends on the interaction of these systems. Attachment is important for protection, and thus acts as a secure base from which a child can explore the world and a safe haven to return to when threatened. Thus attachment fosters independence. Bowlby also believed that infants form a number of attachments but one of these has special importance. The bias towards on individual, the primary attachment, is called monotropy. Infants also have other secondary attachment figures that form a hierarchy of attachments. The one special attachment is most usually an infant’s mother. Bowlby believe that sensitive responsiveness was the key – an infant become most strongly attached to the person who responds most sensitively to the infant’s social releasers (the ‘sensitivity’ hypothesis). This person become the infants primary attachment figure, providing the main foundation for emotional development, self-esteem and later relationships with peers, lovers and one’s own children. Attachment starts as the relationship between a caregiver and infant. This relationship may be one of trust or of uncertainty and inconsistency, and creates expectations about what all relationships will be like. Gradually the infant develops a model about emotional relationships: Bowlby called this an internal working model. This model is a cluster of concepts about relationships and what to expect from others – about whether relationships involve consistent or inconsistent love, whether others make you feel good or anxious, and so on. The internal working model means there is consistency between early emotional experiences and later relationships. This leads to the continuity hypothesis – the view that there is a link between the early attachment relationship and later emotional behaviour; individuals who are securely attached in infancy continue to be socially and emotionally competent, whereas insecurely attached children have more social and emotional difficulties late in childhood and adulthood. The research by Lorenz supports the view that imprinting is innate because the goslings imprinted on the first moving object they saw. A similar process is likely to have evolved in many species as a mechanism to protect young animals and enhance the likelihood of their survival. If attachments fail to develop, the conclusion from research appears to be that once the sensitive period has passed it is difficult to form attachments. For example, Hodges and Tizard found that children who had formed no attachments had later difficulties with peers. If attachment did evolve, as Bowlby suggests, to provide an important biological function, then we would expect attachment and care giving behaviours to be universal i. e. found in all cultures. Tronick et al. (1992) studied an African tribe, the Efe, from Zaire, who live in extended family groups. The infants are looked after and even breastfed by different women but usually sleep with their own mother at night. Despite such differences in childrearing practices the infants, at six months, still showed one primary attachment. This supports the view that attachment and caregiving are universal and not influenced by different cultural practices. Many psychologists have criticised Bowlby’s ideas regarding montropy and argued that the babies’ attachment to the first attachment figure is not necessarily special or unique. Schaffer and Emerson’s longitudinal study of 60 Glasgow babies found that multiple attachments seemed to be the norm for babies rather than the exception – at the age of 18 months 87% of babies had multiple attachments. Schaffer and Emerson also found that the strongest bond was not necessarily to the mother as Bowlby had implied. At 18 moths, only half of the samples were strongly attached to their mothers and about a third were strongly attached to their fathers. Bowlby’s ideas about the importance of attachments have produced substantial amount of research. Most evidence suggests that early attachment experiences can have an influenced on later adult relationships. However, it is important not to overestimate this influence and to consider other factors such as later life events, which influence adult relationships. Bowlby’s idea regarding monotropy has been challenged and evidence supports the view that multiple attachments may be the rule rather than single and unique attachments. How to cite Outline and Evaluate One Theory of Attachment, Essay examples

Setting In Tess Of The Durbervilles Essays - Lost Films,

Setting In Tess Of The Durbervilles The Role of Setting In the novel Tess of the D'Urbervilles by Thomas Hardy, Tess is faced with many different levels of happiness, from pure joy to absolute unhappiness. As she moves from location to location, the setting of these places portrays Tess' joy. From her pure happiness at Talbothay's Dairy, to the turning point of Tess's joy at the old D'Urberville house, to her most unforgiving stay at Flintcomb-Ash, to her final contentness before her death at Bramshurst Court, the reader sees atmospheric changes that diminish then climb back up. Hardy thoroughly demonstrates through his descriptions of her surroundings how Tess will feel while stationed in each place. After Tess's life has been torn apart by Alec D'Urberville she needs to seek refuge. By leaving her home town of Marlott, she is able to start her life anew. She escapes to the jovial atmosphere of Talbothay's Dairy. As Tess crosses over the ridge of the hill it seems as though she is switching worlds. Hardy's description portrays the field as a billiard table of indefinite length (Hardy 98) with a carpeted level, which stretched to the east and the west as far as the eye could reach (97). The land is described as being as limitless as Tess' joy. The area is plush and beautiful, and here, Tess is able to relax and be free of her past. Tess' whimsical eye (98)sees vivid green moss (98). This gives the area a childlike appeal, as though you can be young and happy while at Talbothay's Dairy. Tess feels warm as she watches the shadows... with as much care over each contour as if it had been the profile of a Court beauty on a palace wall (98). Even the cows have a majestic magnetism as the white [of their horns] reflected the sunshine in dazzling brilliancy (99). Talbothay's Dairy is glowing with joy and this warmth finds its way to a well-needing Tess. Tess is able to feel happy again and that she really had laid a new foundation for her future. The conviction bred serenity (101). This happy feeling con tinues throughout Tess' stay, as she remeets Angel, and falls in love. After their marriage, Tess and Angel go to live in an old D'Urberville house near Wellbridge Mill. As they are leaving Talbothay's Dairy they hear a cock crow. The crowd immediately thinks of the old wife's tale of an afternoon cock meaning bad luck. While they try to dismiss it saying that it's not what you think: 'tis impossible! (Hardy 202), it sets the backdrop for what is to come. The mood and setting upon their arrival to the D'Urberville house are ominous, continuing the cock's effect. Tess is depressed by the house, exclaiming Those horrid women! (Hardy 203) when she sees portraits of her ancestors. As the night grew longer the restful dead leaves of the preceding autumn were stirred to irritated resurrection, and whirled about unwillingly, and tapped against the shutters. It soon began to rain (Hardy 204). Tess' happiness begins to falter with the rain. She proceeds to tell Angel the story of her past, w hile the ashes under the grate were lit by the fire vertically, like a torrid waste (Hardy 211). Hardy describes the coals in the fire as having a Last Day luridness which penetrates to Tess, and results in her separating from Angel. This mysterious atmosphere is portrayed by Hardy in order to be a turning point and start the decrease of Tess' joy . As a result of her past, Angel leaves Tess, and Hardy sends her to work at Flintcomb-Ash. Flintcomb-Ash is shown as a brutally unforgiving place. It is through this dismal atmosphere that Hardy shows when Tess hits the bottom of her happiness. Even while Tess is heading towards Flintcomb-Ash Hardy shows the change. The 'air was dry and cold and the long cart-roads were blown white and dusty within a few hours after the rain (263). Tess becomes part of the stroke of raindrops, the burn of sunbeams, and the stress of winds. There is no passion in her now (262). Tess finds herself approaching an area of irregular chalk -table land

Griswold v Connecticut essays

Griswold v Connecticut essays Griswold v. Connecticut appealed to the Supreme Court on errors of the state court of Connecticut. This case deals with the right to prescribe the use of birth control to a married female. This action is found unconstitutional under the state laws, but this law invades a persons rights under the constitution. Here the problem evolves and must be decided upon in the courts. The appellant Griswold is an Executive Director of the Planned Parenthood League of Connecticut (Janosik, 1035). Appellant Buxton is a licensed physician and a professor at Yale Medical School who served as Medical Director for the League at its center in New Haven. This center was opened for ten days in November of 1961, until the appellants were arrested (Rice, 187). The appellants were tried in the state court and decided that the state laws contradicted several rights in the constitution. The two Connecticut laws state: Any person who uses any drug, medical article or instrument for the purpose of preventing conception shall be fined not less than fifty dollars or imprisoned not less than sixty days nor more than one year or both be fined and imprisoned (Rice, 187). Any person who resist, abets, counsels, causes, hires, or commands another to commit any offense may be prosecuted and punished as if he were the principal offender (Rice, 188). In the Connecticut court decision, the appellants were found guilty as accessories and fined one hundred dollars each, against the claim that the accessory ordinance as applied, violated several amendments. The Connecticut statues forbidding use of contraceptives violates the right of birth control to married persons which is guaranteed through the Bill of Rights in the Constitution for American citizens (Rice, 188). The appellants are guaranteed fundamental rights through the Constitution to prescribe birth control to married people if they are involved in a legal relationsh...

CoSchedule 2016 10 Huge Milestones + A Lot More Yet to Come

2016 10 Huge Milestones + A Lot More Yet to Come Its that time of year to reflect. And here at , there is a lot to reflect on. In 2016, the Customer Success team: Hosted  21.2k conversations with users +  fans. Published 68 new  help docs. Responded  to most inquiries  in 40 minutes or less! Props to Customer Success! The Marketing team: Reached 125k+ active email subscribers. Gained 1M+ monthly page views. Generated 3,500 monthly trial signups. And we couldnt have done it without an amazing tool to share with marketers like you. So I thought Id  give our Product team a huge thank you, and share with you  some of the huge milestones theyve built into . The developers  and designers behind the scenes at are some of the most amazing people Ive had the opportunity to work with. Theyve done a great job of  making smarter and more holistic in 2016! Lets take a look: 3/8/16 Schedule Pins To Pinterest In The Calendar Where You Organize Everything Else Pinterest scheduling was your #1 most-requested feature at the beginning of 2016! So it was a ton of fun to  include  the functionality to schedule Pins to Pinterest alongside your other social networks like Twitter, Facebook, LinkedIn, Google+, and Tumblr. Pinning consistently is a key part of success on Pinterest. Now you can Pin more often while saving time as you strategically plan your Pinterest posting schedule. You can even connect  multiple accounts and all the boards for those accounts, too! Pinterest scheduling makes a great way to consolidate your toolset. ;)Did you know you can schedule Pins to Pinterest with ?4/12/16 Post To Every Social Network At The Best Time (w/out The Manual  Busywork) Posting to social media at the best times will increase your engagement. And  in 2016,  we crunched the data (so you dont have to) and uncovered the best times to post on every social network. Then we built that into for ya! Best Time Scheduling takes the guesswork out of knowing when to post. Its a win-win: You automatically post at the best times to increase your engagement and get your time back to focus on doing the work you really love (instead of tedious tasks). Its pretty simple. And extremely powerful. I think about it like this: When you automate the mechanics, you save time you can  use better on more important work. Thats the beauty of Best Time Scheduling in .Automagically post at the best times for every social network with !4/26/16 Schedule Dozens Of Messages In A Few Easy Minutes With Social Templates After  you started using the social queue in , many  of you requested a way to save your queue as a reusable template. That was a great idea (so thanks for suggesting it!). Social Templates  was a super fun project to launch in 2016 to help you eliminate the tedious process of manual social media scheduling. Here are a few great use cases that are perfect for  Social Templates: You always share the blog posts you publish. Create a reusable Social Template to consistently share your blog posts on all of your social networks more than once. Do you host a Twitter chat? Social Templates make it easy to focus on writing great questions rather than manually scheduling the Tweets for every chat. Maybe now is the best time to start one! Hosting webinars? Promote your signup pages easily with a specific template for webinars. Do you write  guest blog posts? Share that content with your following consistently with a Social Template for your guest posts. Save tons of time  by scheduling social media messages in bulk with Social Templates!Schedule social messages in bulk with Social Templates from !6/21/16 Organize Your Social Campaigns All In 1  Place Youve got events, contests, blog posts, landing pages, and a whole lot more to share on social media. Soooo. Instead of managing a single social message as a project, isnt it easier to manage a campaign as a project? Thats the big idea behind Social Campaigns: The perfect way to organize a group of social media messages into a single project your entire team can collaborate on. You get a birds eye view of everything involved in a campaign, making it easy to review all of the messages quickly. You can even create custom workflows for your campaigns and  discuss right in (eliminating endless email CCs, thank goodness).Organize social media projects in 1 place with Social Campaigns in !10/13/16 Organize Your  Social Video Projects To Get Even More Engagement Its not a secret people love watching video on social media in 2016. So we wanted to make it easier than ever for you to plan, organize, execute, and schedule  video content to your social networks. Cue: Social Video. ^ See what I did there? ;) Now you can manage social video projects right in the marketing calendar where you manage everything else. Simply upload your videos and share them to all your social networks. This works amazingly well with other features like Social Campaigns, Social Templates, and Best Time Scheduling. Youll organize everything + increase your engagement!Organize your social video projects + get more engagement with !10/20/16  Tag Facebook Pages And Twitter Handles To Boost Engagement Social Tagging was another HUGE request from you in 2016! So it was a blast to see it come to life in your favorite marketing calendar this year. ;) Now you can search for Facebook Pages and Twitter handles as you write your social media messages. Forget about jumping to the social networks (or worse- guessing and getting it wrong)! Just type your @ and the first characters of the social profile. will intelligently search for the tag for you!Tag Facebook Pages and Twitter handles with !10/25/16 Prove The ROI Of The Work You Do With Social Analytics When you heard we were going to build social media analytics into , tons of you told us: I would use social engagement analytics to decide what content to re-share and decide what to write more of. That was excellent feedback to help us build the best kinds of social media analytics into your marketing calendar! Now youll: Measure  the success of every social media message you share. Its awesome to see which messages get the most comments, shares, and likes so you know whats working (and whats not). Never question the results of your hard work! You create tons of value with  your social media strategy, and now you can easily prove the ROI of the work you do to your boss/clients (and yourself). Discover trends with your content, specific social media messages, networks, and more. Do it all without the time-suck and stress by monitoring  your performance  in one place where you manage everything else. Its pretty awesome to see and compare your performance across your content, networks, and messages in one convenient place.Prove the ROI of the work you do with Social Analytics in !11/01/16 All-New Content Creator And User Experience has always  focused on  helping you organize your content + social media projects. With the new content creator, you got the chance to organize everything even easier than before. Now you can hide things youre not working on (or needing to see) to clean up your digital workspace. And collaboration is even easier than ever before with improved workflows and task management. Organize every marketing project with  Google Docs, Evernote, WordPress, and the all-new built-in editor. And now you can also upload files for any other kind of project, too- like Microsoft word, image files, and more. Work smarter with the new content editor in !11/08/16 Automatically Re-Share Your Social Messages With ReQueue ReQueue is the most intelligent way to automate your social media. It  helps you craft your social media messages  once, then  automatically fills in the gaps in your posting schedule. Lets just say you want to send 15 tweets a day to your Twitter account, but you only have five scheduled for today. ReQueue will find the missing 10 gaps, and re-share 10  tweets (youve strategically selected) at the best times for engagement. Talk about maximizing your time, effort, and content! This was a super fun project for us because we beta tested the  feature,  looked for your feedback, and  rebuilt it even better based on your expectations. Thanks again for  helping us build the product you need to organize all of your social media + content! With ReQueue, youll: Set it and forget it! Youll craft  your messages, add them to ReQueue, and automatically share. Get more mileage out of your social media messages. You put time into  creating your social media content, and now youll get bigger results from your effort. Automatically reuse your best social media messages. ReQueue takes the guesswork out of knowing how often to post every day by doing it for you with the content youve chosen (based on analytics). Easily re-promote your evergreen content. Some content is timeless, and more social shares can help that classic content reach a larger audience. Now youll  craft your social media messages once,  organize them in a ReQueue group, and will automatically re-share that content at the best times for engagement! Automatically re-share your social media messages with !11/30/16 Schedule Instagram Posts (Alongside Everything Else) Many of you requested a way to schedule your posts to Instagram. Our product designers and developers  took your  feedback and built the  mobile app that makes scheduling to Instagram a breeze. Thanks! Those gals and guys  love building the features youve requested. ;) With Instagram scheduling in , youll: Quit forgetting to post on Instagram! Now youll  get push notifications when its time to post. Schedule Instagram messages alongside all of your other social networks. Its the best way to manage multiple social media accounts in one place. Go from haphazard to strategic. Plan your Instagram posting schedule well in advance to strategize your content and post it at the best times for engagement. Collaborate more efficiently than ever on Instagram projects. Your team will work together better than ever with customizable workflows, discussion, and one version of truth. When you combine Instagram scheduling with ReQueue and a drag-and-drop editorial calendar, you have the most complete social media publishing tool in the world.Consolidate your toolset with Instagram Scheduling in !  + A Lot Of Other Enhancements Happened Throughout 2016 The Product team that builds also put a ton of effort into making faster and easier to use. You may have noticed improvements here and there, which is something  they do all the time. In fact, the Product team  pushed new code to nearly every business day in 2016. For you, that means a product that never grows stagnant and one that constantly  iterates and improves. Im sending a big thank you (just one more time!) to the Product team that makes all of this excitement possible. You guys and gals are awesome! + A Lot More Is Yet To Come In 2017 Looking back on 2016 has been a lot of fun. But Im even more excited looking forward to 2017. Tons of amazing #SocialMedia functionality came to in 2016. And since has always been about organizing content + social better than ever In 2017, you can expect Custom content types  to help you plan, organize,  and execute even more marketing projects in one  place. Speaking of marketing projects soon youll have an even more advanced way to manage multiple pieces of content as marketing campaigns. Analytics will continue to grow with more reports for team management and content publishing. Email marketing to help you execute your campaigns better than ever in the marketing calendar where you manage everything else. Approval workflows to help you execute projects faster w/out time-sucking  hangups. What marketing projects will you organize in 2017?

Marks by Linda Pastan Assignment Example | Topics and Well Written Essays - 250 words

Marks by Linda Pastan - Assignment Example The speaker’s days and nights are all devoted to her family and she passes her life in getting different kinds of marks for all her doings by her family. She seems like an average housewife whose duty is to take care of all her family members. It seems that she has no personality of her own but only that, which is assigned to her by her family. She talks about her family as to what they think about her. The dramatic situation in the poem is categorizing of the woman according to educational marking schemes by her family members who are not mature at their own places. The central metaphor in the poem is the marking of the women according to different criteria of the family members. The poem is given the title ‘Marks’ and the poem talks about educational marks all over. The poem’s theme is about the life of a housewife who has to do her duties in order to get more marks by her family members.

To My Father Essay Example | Topics and Well Written Essays - 500 words

To My Father - Essay Example To the world, my dad is a war hero. He is sick right now but I know the world prays for him. I want him to get up from the bed. My dad is a hero to me more than anybody. He picks me up when I’m down; he lifts me up when I have no hope from others. My friends, my siblings, they can leave me on my own but not my dad, he loves me too much.Had my dad lived an ordinary man’s life and not went to the gulf war; he would still be my hero. I gave him my Medal of Honor when I was a little kid and I cut my knee on the stool nail and he came to the rescue; picked me up, cleaned the wound, wiped the blood. There was something special about his touch, the moment he put his around the wound, the pain went away.I was fine even before he put the antiseptic that stung so bad, but it was alright because my dad was there. My hero means everything to me, he took care of me when I was growing up, now I try to do the same when he is growing old. He needs me more than ever, I try to live up to the standards but I know even if I sacrifice my whole life for him, I can never return the favor.Who tells their old parents, when they keep asking the same thing over and over again, each time with a gentler smile than before? No one. But he kept responding to me when I kept asking about the world, over and over again, he never frowned. Now I ask myself, can I do the same? Dad, I’m sure you can fight this illness the way you fought for the American people. You are the bravest of the brave and I salute you.

The Report Of Hots Simulation Tourism Essay

The Report Of Hots Simulation Tourism Essay The main purpose of this report was to create a marketing strategy to increase the profit of the hotel. The hotel faced some difficulties with their operation and management. In order to improve those problems, the marketing plan needed to be identified and some market strategies should be formulated. The report comprised the marketing strategic plan for five years, which had been created after SWOT analysis. According to the strategies, the marketing plan had be designed an action plan which would specify activities implemented to accomplish the goals of organization. Through identifying and analyzing marketing strategic plan, the hotel could overcome their difficulties more smoothly. 2.0 Introduction 2.1 Company Background The traditional hotel was built in the 1950s and located on the seafront in a town, close to other hotels and a short distance from the main shopping centre and the nearest airport. There were good road, rail and bus links to major cities and other resorts. The hotel had 250 guest rooms with large, comfortable and vary in decorative style and standard. The hotel also provided several leisure facilities, 24 hours front desk, car parking. However, the business experienced its reduction stage by its inappropriate marketing strategy. Moreover, the business was greatly affected by competitive environment and high turnover rate of employee. 2.2 Competition Information There were three direct competitions existing in this area and competing for the same market. The Table 2-1 showed the information below. Table 2-1: General hotel information Hotel Star Rating Rooms Service Our Hotel None 250 A full service restaurant Pub bar with snack service A small swimming pool Car parking The Palace Hotel 4 Star 150 À la carte Restaurant and Coffee Shop Two bars Health Club Conference and Business Bureau Car Parking to rear The Park Hotel 3 Star 200 Restaurant Bar Small Health Club Conference Facilities and Business Services Ample Car Parking The Mariner 2 Star 70 Restaurant Bar Two Conference Rooms Car Parking Source: HOTS background document Table 2-2: Price information The Palace Hotel The Park Hotel The Mariner Weekday Room Price  £125.00  £89.00  £69.50 Weekend Room Price  £90.00  £42.50  £65.00 Lunch Price  £33.00  £25.00  £19.75 Dinner Price  £59.75  £43.50  £36.75 Tours Price  £67.50/person  £46.25/person  £41.50/person Source: HOTS market research These properties provided similar facilities and service. Furthermore, they also focused on business needs providing conference facilities, and incorporate more leisure facilities than our hotel provided. 2.3 Aims and Objectives Aim: The aim of this report was to reduce the level of staff turnover and increase the revenue of hotel. Objectives To identify current approaches to reduce staff turnover. To determine marketing strategy to increase hotel operating margins To make conclusions and recommendations for further operation. 3.0 Strategic Planning Process Olsen (2007) mentioned that in order to create company strategic plan, it was necessary to go through the strategic planning process, including several important steps and activities. Although each company had different situation and challenge, strategic planning mode was appropriate to deal with complex work including forecasting and scheduling (Wheelen and Hunger, 2006). According to the book of Marketing Management, it provided a strategic planning process which consists of several steps such as SWOT analysis, goal and strategy, programme formulation and feedback and control, respectively (Kotler and Keller, 2009). A simplified view of the strategic planning process was shown by the following figure: Figure 2-1: Strategic planning process within a business unit Source: Adapted from Kotler and Keller (2009) 3.1 SWOT Analysis According to the strategic planning process, in order to analyze the hotel environment, SWOT analysis should be adopted in this report. Glaister and Falshaw (1999) mentioned that SWOT analysis has been ranked as the most frequently used approach for analyzing the environment. The value of SWOT analysis has been promoted because of its effectiveness in identifying the main problems concerning the organization and the simplicity of its execution (Hill and Westbrook, 1997). The main purpose of implementing a SWOT analysis was usually to offer a strategic direction for organization practices (Pickton and Wright, 1998). Moreover, Dyson (2004) claimed that the ability of SWOT analysis to integrate internal and external environments of an organization allows competitive strategy formulation more easily. Other benefits of SWOT analysis include its ability to organize information, enhance a managers understanding of the business and factors affecting its performance, and improve strategic pla ns for the business (Pickton and Wright, 1998). The following analysis demonstrated the internal strengths and weaknesses of the hotel and the opportunities and threats facing the organization in the external environment. Table 3-1: SWOT analysis Strength Weakness A short distance from the main shopping centre. The rooms are large, comfortable and vary in decorative style and standard. Near airport. Good road, rail and bus links to major cities and other resorts. Good conditions on refurbishment of rooms. Enclosed garden with a small swimming pool. Old building. No Leisure Facilities, Business Services, Conference Facilities or Meeting Rooms. Not have a star rating or AA Diamond rating. Serious staff turnover problem. Opportunity Threat The local authority decided to offer economic relocation package to small and medium size firms. The resort had become a popular location for conferences. Different kinds of popular festivals and well established tourist events were often held in the town. Convenient transportations. Too many hotels entered this market. Source: HOTS background document 3.2 The Goal of Hotel After environment analysis, the hotels goals were set up. Short-Term Goals To reduce staff turnover rate. To increase customer satisfaction. To achieve lower overall costs than rivals. To increase public awareness by advertising. To change the advertising strategies according to the environment changes. Long-Term Goals To achieve a bigger market share. To achieve lower costs relative to competitors. To achieve a stronger reputation with customers than rivals. To increase hotel operating margins. To improve the quality of hotel facilities by doing refurbishments. To improve the quality of staff services by providing training programs. Intended Strategy Selection Because of competitive environment in this area, the hotel should consider strategies for gaining a competitive advantage. This section was going to list several strategies for the hotel to achieve its aim and goals. 4.1 Competitive Advantage Due to the high expenditure of hotel, it should apply Porters generic strategy theory. Porter argued that core capabilities and intangible asset resources could formulate exhilarating competitive advantage for companies (Poter, 1980). Hofer and Schendel (1978) suggested that at the business level, the most vital component of strategy was competitive advantage, which was de ¬Ã‚ ned as the unique positions an organization develops vis-a-vis its competitors through its pattern of resource deployment and decisions of scope. Porter introduced three types of generic strategy for creating a defensible position and outperforming competitors in a given industry, included overall cost leadership, di ¬Ã¢â€š ¬erentiation, and focus. After SWOT analysis and competition information, the hotel should e ¬Ã¢â€š ¬ectively utilize overall cost leadership to create defensible positions against other competitor forces. A cost-leadership strategy could offer the hotel above-average returns because it enables firms to lower prices to match or beat their rivals and still earn profits (Philips, Chang and Buzzell, 1983). Moreover, from the perspective of customers, a cost-based marketing strategy was effective because lower price offerings appeal to customers in competitive environment (Li and Li, 2008). Through the influence on a hotels competitive advantage, it could allow hotel to reach its goals (Amit, 2006). 4.2 Promotion But, how do customers choose the hotel? It was not enough for the hotel to have good products sold at attractive prices. To generate sales and profits, the advantages of products had to be communicated to customers (Sunday and Bayode, 2011). In marketing, this was commonly known as promotion. Utilizing all possible tools for promoting the product and service was known as its promotion mix. Proper implement of promotional mix could increase the market share and improve organisation growth in the face of strong competition. (Sunday and Bayode, 2011) also claimed that the promotion mixes had a stage at which it would be most effective and advertising as well as publicity were usually suitable for all stages. Considering customer requirement in different quarter, advertising and publicity were usually adopted. Through market research, the information regarding seasonal demand and advertising effectiveness were obtained. The advertising campaign was changed which was based on these two pi eces of information. When there were high requirements on a particular item, the campaign would be focused on this particular item in order to draw more public awareness since there were several choices existed in the market. For instance, conference business, meal and liquor would be the hotel main advertisements during from Quarter 1 to Quarter 1 since it was one of the peak periods for business traveler (Figure 4-1). Figure 4-1: The hotel advertising decisions Source: Adapted from HOTS simulation 4.3 Internal Marketing High employee turnover was one of the most serious phenomena in the hotel. Arnett, Laverie and McLane (2002) pointed out that successful internal marketing strategy could lead to important payoffs for an organization. The value of internal marketing stem included low employee turnover rates, an increase in service quality, and high levels of employee satisfaction. The reduction in employee turnover could decrease the cost of recruiting and training and increase their level of job satisfaction. Furthermore, it also could increase employee satisfaction and motivate staffs to be more engaged and, as a result, they were more likely to take actions that result in improved customer satisfaction and hotel profitability. 4.4 Employee Training Employee training also could improve this problem and provide other benefits. The positive relationship among employee training, job satisfaction and intention to stay had been established (Conrade and Woods, 1994; Heskett et al., 1994; Roehl and Swerdlow, 1999). Training had been linked to improve self-esteem, reduce turnover, better product and service consistency, higher satisfaction of customer, reduce cost of business, and greater job satisfaction (Roehl and Swerdlow, 1999). Through employee training, the hotel could not only build customer satisfaction and loyalty, but increase the impact on profitability and growth, which was created by satisfied, loyal, and productive employees (Chiang, Back and Canter, 2005). 4.5 Balance Scorecard Successful performance resulted from goals achievement and strategy implementation (Wu and Hung, 2008). However, the main weaknesses of strategic management practice were usually associated with the stage of implementation. Actually, Mintzberg (1994) asserted that more than half of the strategies formulated by organizations were never actually implemented. Therefore, successful strategy implementation was not only dependent on effective strategy, but also management as well as control systems. Without control systems it was argued strategy implementation would not be implemented successfully. It had been suggested that the framework of performance management such as the Balanced Scorecard could, by forming the basis of strategic control systems and offering an important link between strategy and action, assist companies to accomplish effective strategic implementation. The Balanced Scorecard took into consideration the vision and strategies of company, focusing on both  ¬Ã‚ nancial and non- ¬Ã‚ nancial performance. It monitored short-term  ¬Ã‚ nancial performance while also highlighting the benefit of long-term  ¬Ã‚ nancial metrics and competitiveness (Kaplan and Norton, 1992, 1996, 2001).This strategic control system ensured that the hotel effort put into preparing lengthy and detailed strategic plans was completely translated into action (Bungay and Goold, 1991). The scorecard measured firm performance across four balanced perspectives: financial, customers, internal business processes, and learning and growth (Atkinson, 2006). Figure 4-2: The Balanced Scorecard four main perspectives Source: Adapted from Atkinson (2006) The Balanced Scorecard could offer specific targets so that the hotel could know what to do (Corboy and OCorrbui, 1999); could motivate down the line leadership (Beer and Eisenstat, 2000; Alexander, 1985) and could clarify strategic intent into clear managerial actions (Reed and Buckley, 1988). If the Balanced Scorecard was executed completely itself, it could implement management in an evaluation of the strategic strategy and thus avoid planning errors and prevent oversight. 5.0 Performance Measures 5.1 Financial Performance First of all, training cost was one of the important elements for the hotel bankrupt. A wrong decision was made as mentioned. High training cost had been spent in Year 2 because employees always complained such as The training here is worse than the last place I worked. After increasing this cost, it did not take a turn for the better. Employees still unsatisfied and turnover rate were still high, so several weeks later, the hotel decided to increase the training spending per person, and this action leaded high expenditure. The full training spend was shown in Appendix 1. Second, advertising cost was a major expenditure in the hotel. A large amount of money was put into sales and marketing for the purpose of advertising. In low seasons, a cost control was conducted strictly. A cheaper advertising media was preferred rather than posting advertisement in Sunday Newspaper. For example, Local Weekly Newspaper for liquor advertisements was selected as promotion medium during five years. D uring peak season, more money was allocated in order to increase business traveler awareness. The most effective and efficient medium with higher costs would be chosen, such as Business Press for weekday and weekend room. Final, in the first week of Year5, a negative net income was occurred. The hotel was almost broken and running out of cash since conference facilities were conducted. A great amount of money was put into this facility (Appendix 2). This issue indicated cost control was not well in the hotel. According to the balance sheets of 5 years, a total current liability fluctuated significantly, but the total asset and the owners equity of the hotel decreased steadily from year1 to year5. The table of those items was shown down below: Table 5-1: Annual balance sheet Year 1 Year 2 Year 3 Year 4 Year 5 Total asset  £3,611,471  £3,125,194  £2,568,502  £1,883,081  £1,011,426 Total current liabilities  £85,464  £106,929  £84,000  £104,693  £64,390 Total owners equity  £3,526,007  £3,018,265  £2,484,502  £1,778,388  £947,036 Source: Adapted from HOTS simulation report The Table 5-2 and Figure 5-1 showed that the revenue was declining from year 1 to year 5. It was because after the hotel spent lots of money in the hotel rooms, facilities and promotion tools, customers still unsatisfied the service and usually ignored it. It was hard for the hotel to build up customer loyalty and receive more revenue. Table 5-2: Annual total revenue Year 1 Year 2 Year 3 Year 4 Year 5 Total Revenue  £1,839,580  £1,238,893  £1,097,280  £949,309  £910,448 Source: Adapted from HOTS simulation report Figure 5-1: Annual revenue and profit Source: Adapted from HOTS simulation report For net income, due to the increase in cost of sales, marketing, net income was decreased from year 1 to year 5. Moreover, the hotel had built many facilities to fulfill the market demands, a great amount of maintenance fees occurred. It caused a decrease in the hotel net income. It also conveyed that the hotel did not perform as well as previous, the profitability was decreasing. Table 5-3: Annual net income Year 1 Year 2 Year 3 Year 4 Year 5 Net Income  £341,988  £-507,742  £-487,182  £-706,114  £-831,352 Source: Adapted from HOTS simulation report In the past 2 years, total room revenue was increased by  £189,910 from year 1 to year 2. It indicated that the hotel could attract more customers successfully. However, between year 3 and year 5 the revenue was decreased (Table 5-4). It conveyed that there were several problems existed such as customer had walked past it but they had never noticed it. Table 5-4: Annual room revenue Year 1 Year 2 Year 3 Year 4 Year 5 Total Rooms Revenue  £463,547  £653,457  £595,299  £543,476  £523,456 Source: Adapted from HOTS simulation report FB department was the second largest revenue generator. It contributed almost 50% of total revenue of the hotel from year 1 to year 5. The table demonstrated a big increase from year 1 to year 2 as cost leadership strategy was adopted in year 1. However, in the following 3 year, no new strategies were applied and FB department revenue was decreased continually as the same as room department revenue (Table 5-5). Table 5-5: Annual food and beverage revenue Year 1 Year 2 Year 3 Year 4 Year 5 Total Food and Beverage Revenue  £349,009  £542,118  £459,638  £365,980  £348,745 Source: Adapted from HOTS simulation report As the Table 5-6 showed, occupancy rate was increased steadily from year 1 to year 5. The occupancy rate was only increased by 11% from year 1 to year 2. Besides, average room rate was decreased slowly from year 1 to year 5 since environment became more competitive. In order to compete with our competitors and increase occupancy rate, declining room rate was a must. Moreover, REVPAR had also increased slowly from  £15.9 to  £17.9, and the main reason was the effect of the competitive environment. What the hotel could do was to adjust the average room rate in order to control the hotel business. Table 5-6: Annual occupancy rate, average room rate and REVPAR Year 1 Year 2 Year 3 Year 4 Year 5 Occupancy rate 27.1% 38.2% 37.0% 34.5% 32.7% Average Room Rate  £58.76  £58.74  £55.31  £54.16  £54.82 REVPAR  £15.9  £22.4  £20.4  £18.7  £17.9 Source: Adapted from HOTS simulation report 5.2 None-Financial Performance Training was an important section in the hotel operation. Decisions were made according to different periods and market needs to allocate the numbers of staff in each department. And the range between the increase or decrease number of employee was  ±3. To the payroll of the employee, except the department heads were Brand 2 payments, the others were set as Brand 1. And this strategy was used from the first year to the fifth year. However, in week 62, all Brand 1 payments were changed in to Brand 2 in order to increase the employee satisfaction and reduce staff turnover. Training affected the employee quality in terms of the input of the training cost. Overall the five years operation time, training cost kept increasing each year. The hotel wanted to provide excellent service to their customer by increasing the staff quality. Better qualities of staff and service leaded to have positive feedbacks from hotel customers such like Service could not be improved much. Therefore, more pos itive feedbacks leaded to greater market awareness and share (Appendix 3). The hotel had serious staff turnover problems in several years and received not good comments from the customers such as You never see the same member of staff twice. However, after the hotel implemented the internal marketing and training, the staff turnover rate decreased significantly from 123.8% to 54.2% (Table 5-7). Table 5-7: Annual staff turnover rate Year 1 Year 2 Year 3 Year 4 Year 5 Staff Turnover 123.8% 65.0% 76.5% 118.2% 54.2% Source: Adapted from HOTS simulation report 6.0 Conclusion and Recommendations After spending 5 years to run the hotel, it was realized that there were many unpredictable incidents coming up, the management-team lacked flexible response to the upcoming challenges. Although the hotel finally bankrupted, the statistics demonstrated that the strategies had ever helped the hotel performance well in Year 2 and earned profit. The hotel market share also increased during a five-year period. Moreover, the management team solved the problem of employee turnover by increasing the training expense and salary. For future action, it suggested that due to the town had become a popular location for conferences, conference room should be built at first rather than the last year. This strategy could attract more businessmen and increased hotel competitiveness in this area. Furthermore, building conference room also had another advantage for the hotel, which provided extra facilities for customers to increase their satisfaction.

African-American women Essay

Firstly however we must address the problems that occur when separating the effects of time and interference. Baddeley and Hitch (1977) conducted a survey whereby they asked rugby players to recall the names of teams they had played against during the previous season. Due to illness and injury some of the players had been unable to play in all the fixtures. This meant for some of the players two games back meant two weeks ago whereas with others two games back meant four or five weeks ago. The findings showed that passage of time was not the main factor that determined how well the teams could be recalled, but it was the number of games that effected recall. In other words forgetting occurred more often where team members had other games interfere with previous fixtures rather than trace decay. If interference is the major cause of forgetting within L. T. M it should be true that people will remember material over a time period providing no interfering material intervenes. It is clearly difficult to set up a condition whereby no participant is immobilized after learning with any opportunity for the occurrence of any new learning. This has led researchers to look at the effect of different types of interfering material on recall. McGeoch and McDonald (1931) asked participants to learn and relearn lists of adjectives and then compared their performance on recall tests after interpolated tasks. Forgetting these adjectives was at its least when participants simply had to rest during the learning and recall and increased when participants were required to learn nonsense syllables in the interval. Rates were even higher when it was adjectives that were learned in the interval and were at there highest when the adjectives learned were similar in meaning to the original list. This shows that forgetting increases as a function of the similarity of the interfering material. Retroactive Interference Proactive Interference Retrieval Failure This is also known as the â€Å"tip-of-the-tongue† phenomenon and comes about when we think we know something but cannot recall it at that precise moment in time. This is due to the fact that the correct retrieval cues are not available. Sometimes different words related to the original memory can prompt us to remember the memory and these are called â€Å"interlopers. † Brown (1991) has reviewed this phenomenon for the last 25 years and has concluded that people can correctly name the first letter of the target word between 50 and 70 per cent of the time along with being correctly accurate with the number of syllables in the word. The interloper theory (retrieval cue) was investigated by Perfect and Hanley (1992) who found that distinctiveness of the target word and its similarity in meaning play a factor in recall. Tulving was another researcher to investigate retrieval cues and it was his work with Osler (1968) that led to some interesting findings. They presented participants with lists of words, each paired off with a weakly associated cue word e. g. city-dirty. Participants where then tested for free recall (without the cue word) or were cued with the word e. g. dirty. They found that cued recall consistently produced higher levels of recall. To counteract the argument that any semantic association might aid the recall, they gave participants weak semantic associates which were different to that of the original cue words. These cues did not aid in recall and so led them to conclude that specific retrieval cues aid recall if and only if the information is stored at the same time as the information about the membership of the word in a given list. While Tulving stressed the importance of cues at the encoding stage he later admitted that cues not present at this stage could also be helpful under certain circumstances. Context Dependant and State Dependant Learning Research has shown that we remember more if we recall things in the same state as what we learned them in. In other words how we encode material at the time of learning is clearly important. Godden and Baddeley (1975) presented deep-sea divers with lists of words to learn. They learned these on the beach and under 15 feet of water. Recall was then tested in either the same or the opposite environment. Findings showed that recall was significantly better if tested in the same environment. These differences however are only small but it has been suggested that by even simply imagining the original environment can be helpful. Smith (1979) gave participants a list of 80 words to learn while sitting in a distinctive basement room. The following day he tested some of the participants on recall in the basement room and others in a fifth floor room with quite different surroundings. Average recall for the basement group was 18 but for those in the fifth floor room it was only 12. A third group was tested in the fifth floor room but were instructed to imagine themselves in the basement. The average recall for this was 17 words. There is also some evidence to suggest that not only external environment plays a role in recall but also our internal environment i. e. physiological state or mood may play a part. Godwin et al (1969) found that heavy drinkers who learn things in a drunken state are more likely to recall them in a similar state. Eich (1980) has found similar findings with a range of drugs including marijuana. Research into the Role of Emotional Factors in Forgetting Flashbulb Memories Psychologists have often ignored the role of emotion in human cognitive processes but it seems likely that the way we feel has an impact upon the way we remember things and one particular type of memory that seems to be influenced by emotion have been called flashbulb memories. This is a particularly vivid, detailed and long lasting memory of an event that is usually highly significant and emotional and is usually unexpected. It can be a personal event or something that provokes worldwide interest e. g. death of Princess Diana. Research carried out by Brown and Kulik has led them to conclude that the event must be surprising and have real consequences for the person’s life. They believe that such an emotional event triggers a neural mechanism that causes details of the scene to be imprinted on the memory. They believe it is a special type of memory because the detail and accuracy with which the event is remembered and the fact that the structural form of the memory is always so similar. They believe six different types of information about the event are stored being i. Where they were ii. What they were doing iii. The person who gave them the news iv. What they felt about it v. What others felt about it vi. What happened in the immediate aftermath However not all psychologists believe that flashbulb memories are special. Neisser (1982) believes that the longitivity of such memories result from frequent rehearsal and reworking of the event rather from neural activity at that precise moment in time. He believed that we recall it clearly due to the fact that we resort to storytelling techniques when telling someone about the event. It is still unclear whether flashbulb memories represent a particular type of memory or whether they are substantially similar to most memories for big events. Repression Another view about the way in which we forget things was put forward by Freud (1915-18) who believed that some memories become inaccessible as a result of repression. He believed that we use an unconscious process that ensures that threatening or anxiety-provoking memories are kept from our conscious awareness. These memories may stay repressed for years and never come to mind or can do in the form of hysterical neurosis. Although it has proved difficult to recreate repression in laboratory circumstances a number of attempts have been made. Levinger and Clark (1961) asked participants to generate associated words with words presented by them. Some of these words were emotionally neutral e. g. tree, window and others were emotionally arousing e. g. angry, quarrel. When asked to recall these associated words results showed that people tended to recall the emotionally neutral ones as opposed to the emotionally provoking ones, which helps to support the idea of repression. However such tests are considered suspect and Holmes (1990) concluded that there is no experimental support for the concept of repression. Recently research has focused upon repressed memories associated with child sexual abuse and whether or not recovered memories are genuine. The main problem with assessing whether or not they are true is that they have no independent, objective corroborative evidence. Williams (1992) found that 38 percent of a group of African-American women who were known to have suffered abuse reported repressed memories about it although it was clear that some of these memories were false. Loftus (1997) conducted an extensive review of studies that led him to believe that even psychologically healthy individuals altered their memory of events based on false suggestions about them. Baddelley concluded that it is important to exercise great caution in interpreting such reports.

The Opposition to Polish Immigrants in the US - 1727 Words

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I personally have struggled with the language (English), with some discriminating actions against me, with my own status in the United States, and I fully realize that without an education I will be like many Polish immigrants and return to Europe where conditions and benefits are better for me. Moreover, the economy in the United States is in a downturn and that has negatively impacted immigrants from many parts of the world, including Poland. In Poland, I will not have to be embarrassed by assertions that Polish immigrants dont pay taxes, or dont deserve a good job because they are not native born Americans. 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Why Do We Have Dreams - 790 Words

The reason behind dreaming has still not been scientifically proven, but there are many theories and religious beliefs as to why people dream at night. Theorists, such as Sigmund Frued, devoted their time to peoples dreams and observing them while they dream and sleep. These scientists have discovered that people are most likely to dream during the Rapid Eye Movement (REM) stage of sleep than any other stage because the mind is more aware then. There are theories that say that dreaming can predict the future, show past memories, or is just pure entertainment while sleeping. Theorists have been trying to determine the cause behind our dreaming when we sleep for thousands of years. In ancient civilizations, the people believed that dreams were messages sent to them from the gods. Throughout the late 1800s and early 1900s, Sigmund Freud believed that we dream to make sure that we are able to sleep through the night. 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Coke Wars Case Study Free Essays

Coke Wars Case Analysis: Competition, Strategy, and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola Pepsi can be deemed as legendary, â€Å"the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better† (Dotson pg 1). Over the past century, it seems they have feuded over everything from who has superior taste, to the pursuit into space, and more recently over NASCAR and the social media race. Regardless of who is ahead in the competition, the battles between Coca-Cola Pepsi demonstrate important strategic adaptations that the corporations must execute so as to thrive in the constantly changing realms of customer satisfaction, business environments and technology. We will write a custom essay sample on Coke Wars Case Study or any similar topic only for you Order Now This paper will: 1) review the strategic issues presented in the â€Å"Coke Wars† case through the use of the Strategic Management Model as applied to both Coca-Cola Pepsi; 2) highlight fundamental strategies tactics so as to analyze the inherent competition between both corporations; and finally 3) discuss implications of concepts presented in the case for the middle manager so as to grasp lessons learned for future application. STRATEGIC MANAGEMENT MODEL (SMM) The text describes strategic management as â€Å"the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives† (Pearce, Robinson pg 3). With this definition in mind then, the Strategic Management Model can be considered as a very useful framework by which managers plan and implement business strategies. More importantly, in today’s global business environment â€Å"firms need perfect processes that respond to increases in the size and number of competing firms; to the expanded role of government as a buyer, seller, regulator, and competitor in the free-enterprise system; and to greater business involvement in international trade† (pg 3). Furthermore, while â€Å"businesses vary in the processes they use to formulate and direct their strategic management activities†¦the basic components of the models used to analyze strategic management operations is similar† (pg 9). In reaction to internal and external environmental business/economic pressures Coca-Cola Pepsi have manipulated the SMM in various ways so as to remain viable/powerful competitors in their respective industry. Coca-Cola Model Application According to the Coca-Cola Company’s Annual Report 2011, they are â€Å"the world’s largest beverage company†¦with more than 500 nonalcoholic beverage brands†¦own the world’s top five nonalcoholic sparkling beverage brands†¦products bearing their trademarks, have been sold in the United States since 1886, and are now sold in more than 200 countries† (pg 1). Coca-Cola’s report to shareholders reveals that they are continuing to remain competitive in the beverage/snack industry due to a multitude of intelligent strategic decisions. When analyzing Coca-Cola from the Strategic Management Model perspective one can determine that while the internal/external environment will always remain unpredictable, the development of viable plans/processes can assist a corporation in remaining flexible and responsive to necessary change. Coca-Cola’s Mission is â€Å"to refresh the world†¦inspire moments of optimism and happiness†¦create value and make a difference† (Annual Report Mission, Vision, and Values). Their current goals are â€Å"to use company assets—brands, financial strength, unrivaled distribution system, global reach and the talent and strong commitment of management and associates—to become more competitive and to accelerate growth in a manner that creates value for shareholders† (pg 1). Overall, the mission statement is quite powerful and accurately â€Å"describes the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision makers† (Pearce, Robinson pg 10). With respect to Internal Analysis, the corporation has identified its â€Å"operating structure as the basis for financial reporting† and is broken down into 7 different operating groups (Annual Report pg 2). The method for financial reporting is important because this is where/how investors and executives alike assess the â€Å"quantity and quality of the company’s financial, human, and physical resources†¦and contrasts company’s past successes and traditional concerns with the company’s current capabilities† (Pearce Robinson pg 11). Coca-Cola’s Annual Report is well designed, informative, and relatively easy to read as well. An important internal analysis factor of note is that of leadership—CEO’s and Board members alike must adequately analyze the direction/vision of the corporation so as to not become â€Å"fixated upon past glories†¦instead embracing new opportunities† (Ward pg 3). The External Environment that the company experiences is one full of pressures to include: extreme competition, distribution system management challenges, and social responsibility struggles. Additional competitive factors include those of â€Å"but not limited to pricing, advertising, sales promotion programs, product innovation, increased efficiency in production techniques, the introduction of new packaging, new vending and dispensing equipment, and brand/trademark development protection† (Annual Report pg 8). Concerning Strategic Analysis and Choice, Coca-Cola can be considered as â€Å"effective at building sustainable competitive advantage based on key value chain activities and capabilities† (PR pg 11) and have identified their bottling operations as equity method investments. The â€Å"investments are intended to result in increases in the unit case volume, net revenues and profits at the bottler level, which in turn generate increased concentrate sales for the company concentrate and syrup business†¦when this occurs both the corporation and the bottling partners benefit from long-term growth in volume, improved cash flows, and increased shareholder value† (AR pg 7). The Long-Term Objectives should reflect areas such as â€Å"profitability, return on investment, competitive position, technological leadership, productivity, employee relations, public responsibility, and employee development† (PR pg 11). According to the provided case materials, the company has strong goals for the future and â€Å"has transformed into a more innovative, risk taking company†¦becoming more adventurous in responding to changes in the beverage market for healthier alternatives† so as to respond to customer desires, technology, and competitive environment (Ward pg 3). Coca-Cola’s Generic Strategy is that of differentiation, making their products superior to those in the industry, â€Å"by stressing the attribute above other product qualities, the firm attempts to build customer loyalty† (PR pg 158). Their Grand Strategies can be defined as concentrated growth, market development, product development, innovation, vertical integration, turnaround, and strategic alliances. Coca-Cola is increasingly globalized and their Generic and Grand strategies seem to be creating valuable success for the corporation â€Å"and is transforming into a more innovative, risk-taking company† (Ward pg 2). Short Term Objectives for the corporation involve effective marketing strategies that appeal to existing customers and new clientele as well. They have embraced social media, the health craze and more recently the 2012 Olympics to successfully reach an increasingly global audience. In fact, â€Å"Coke’s strongest performance has been experienced in emerging markets in Russia, China, and Brazil, and has also improved its position in North America and Europe as well† (pg 3). Action Plans are incorporated and employed globally by executives and managers alike at Coca-Cola and those plans are laid out in the Annual Report. Everything from distribution systems, bottling methods, responses to competition, raw material acquisition, and investment plans are outlined which provides exact methods by which the corporation plans to remain a viable player in the industry. In sum they plan to â€Å"use the Company’s assets—brands, financial strength, unrivaled distribution system, global reach and the talent and strong commitment of management and associates—to become more competitive and to accelerate growth in a manner that creates value for shareholders† (Annual Report 2011 pg 1). Functional Tactics used by the corporation to achieve short term goals and attain competitive advantage include adoption of marketing strategies that appeal to not only health conscious customers but to a global audience. In fact â€Å"Coke is bringing out mid-calorie versions of some of its brands like Sprite and Fanta, and is teaming up with Grammy award winner Mark Ronson for its 2012 London Olympics anthem† (Hernandez pg 1). Additionally, Coke â€Å"continues to focus on selling soft drinks globally and even vows to rebuild Coke sales in the US market† through focusing upon non-carbonated sports drinks such as PowerAde, Aquarius, and Fuze (D’Altoro pg 2). Coca-Cola absolutely has Policies That Empower Action as demonstrated by the information contained in the Annual Report and via their website: â€Å"Work Smart: Act with urgency, remain responsive to change have the courage to change course when needed, remain constructively discontent, and work efficiently† (Coca-Cola Website pg 2). The â€Å"work smart† mentality allows for decisions to be made whenever possible at the lowest level of the corporation. Organizational Structure is segmented into the following areas: â€Å"Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments, and Corporate† (Annual Report pg 2). Coke is predominantly organized into an international area structure that allows for operational efficiency and regional competitiveness. However Coca-Cola faces the additional struggle of remaining socially responsible to societies and environments in which it operates and has faced several legal implications with respect to human rights issues in South American Bottling plants (FRONTLINE). Nonetheless Coca-Cola reiterates that â€Å"despite the volatile environment, the company and its bottling partners have maintained operations and worked to provide safe, stable economic opportunities† for the people in nations that they operate in (FRONTLINE). Strategic Control and Continuous Improvement is facilitated by Coca-Cola’s organizational structure, leadership, and 2020 Vision campaign. In fact their website reiterates that in order â€Å"to continue to thrive as a business over the next 10 years and beyond, they must look ahead, understand the trends and forces that will shape their business in the future and move swiftly to prepare for what is to come† (Coca-Cola Website). This statement reveals that the corporation is committed to â€Å"detecting changes and making necessary adjustments†¦in strategy that allows their organization to respond more proactively and timely to rapid developments that† inherently affect ultimate success. Pepsi Model Application Much like Coca-Cola, Pepsi’s Mission statement is very clear, concise and purposeful â€Å"Captivate consumers with the world’s most loved and best-tasting convenient foods and beverages through the use of its strengths: Brand Image, Positioning, Innovation, Distribution Capabilities, Productivity Focus, Human Capital and Purposeful Performance† (Pepsi Annual Report). Pepsi also reiterates that being socially responsible is of utmost importance and â€Å"commitment to do right for the business by doing right for people the planet† effectively creates a â€Å"catalyst for business growth and innovation, enabling them to be financially successful and globally responsible† (Pepsi Annual Report). As covered in the Letter to Shareholders the CEO, Indra Nooyi, reveals the Internal Analysis of Pepsi Co. to be that of â€Å"strong progress and on a core basis net revenue was up 14% for 2011† (Pepsi Annual Report). This success was due to improvements n the following areas: â€Å"investment in emerging markets, brand management, research and development, differentiation, efficiency and global operating structure to fully leverage the scale of PepsiCo† (Pepsi Annual Report). PepsiCo is most certainly proud of their improvements and strategic focus but also realizes that the creation of â€Å"an adaptive team and culture— one that can continually renew itself and thrive on change†¦performing today while transforming for tomorrow† is necessary for success into the future and believes that their â€Å"best days are yet to come† (Pepsi Annual Report). Pepsi experiences similar External Environmental conditions to that of Coca-Cola. Intense competition, globalized marketplace, social responsibility, and economic conditions all affect the strategies that PepsiCo decides to implement. Additionally, Pepsi must allocate its attention to not only the beverage industry but to their global snack line as well; which while designed to be complimentary can prove to have possible negative effects when considering the volatility of each of these industries. The Strategic Analysis and Choice, that Pepsi has selected, much like Coca-Cola can be considered as effective. In order to gain a sustainable competitive advantage Pepsi is â€Å"pursuing specific strategic investment and productivity initiatives to build a stronger, more successful company through global brands, innovation, and advertising/marketing campaigns† (Pepsi Annual Report). As mentioned earlier, the following areas are of importance in Pepsi’s strategic analysis/choice: Brand Image, Positioning, Innovation, Distribution Channels, Productivity, Human Capital and Social Responsibility. As the report outlines, Pepsi’s Long-Term Objectives support increasingly globalized operations, global brand recognition, public responsibility, and industry leadership in beverages and snacks. In fact Pepsi was the first to realize the customer shift to healthier lifestyles and responded before Coke â€Å"to changes in the beverage market as consumers shifted from fizzy drinks to healthier alternatives† (Ward pg 3). Furthermore â€Å"Pepsi’s new strategy: Better-For-You Products—comes down to health concerns and being socially responsible where†¦lifestyles have changed†¦and Pepsi has modified its products† (D’Altorio pg 1). Pepsi’s Generic Strategy, like that of Coca-Cola, is that of differentiation. This is why the Cola Wars have been so pervasive and prevalent—they both are striving to make their products superior to those of the competition. Their Grand Strategies can also be identified as concentrated growth, market development, product development, innovation, vertical integration, turnaround, joint ventures, divestiture and strategic alliances. Additionally, Pepsi is becoming more globalized in nature and their Generic and Grand strategies reflect this: â€Å"they are a $66 billion global powerhouse focused upon two complementary businesses with attractive growth margins and returns—global snacks and global beverages† to achieve global nutrition achievements worldwide† (Pepsi Annual Report). Pepsi’s Short Term Objectives are focused upon investment in their global brand management and streamlining distribution methods so as to attain measurable efficiency. In fact last year three brands—Diet Mountain Dew, Brisk and Starbucks ready to drink beverages—had each grown to more than $1 billion in annual retail sales, expanding PepsiCo’s portfolio of billion dollar brands to 22† (Pepsi Annual Report). Their distribution methods remain largely â€Å"unmatched†¦and in 2011 they successfully changed distribution for Gatorade products in the US in the convenience and other channels from a warehouse-delivered-go-to-market system to DSD, in order to more efficiently serve customers† (Pepsi Annual Report). Much like Coca-Cola, Pepsi’s Action Plans are employed globally and specific intentions are revealed in the Annual Report. The difference is however that Pepsi has two industries upon which it has to contend with: beverages AND snacks. Their action plan for 2012 and beyond stresses five imperatives: â€Å"1) build and extend macro-snacks portfolio globally; 2) sustainably and profitably grow its beverage business worldwide; 3) build and expand the nutrition business; 4) increase and capitalize on the high coincidence of snack and beverage consumption; 5) ensure prudent and responsible financial management† (Pepsi Annual Report). Functional Tactics used by Pepsi so as to achieve its short term goals/competitive advantage include marketing strategies and socially responsible business practices that reach a more global audience. Adopting the responsibility of â€Å"Global Nutrition† demonstrates Pepsi’s commitment to a healthier population and have â€Å"developed new strategies with new soft drinks which will catch on to part of the public that is the new health craze† (Dotson pg 2). The development of products such as Gatorade G2, which is low in calorie than the regular sports drinks, and Propel demonstrate that Pepsi in focused upon innovative products that cater to the health conscious customer needs/wants. As revealed by the Annual Report, Policies That Empower Action for Pepsi begins with the â€Å"Power of One concept†¦operating as one company to connect with consumer†¦innovating globally, delighting locally†¦ and performance with purpose† to achieve sustained growth and success. While Pepsi has many difficulties to confront with respect to competition, multiple industries, and internal/external economic stressors; they are continuing to adapt to their environments and reiterate that â€Å"the challenge to renew a successful company is one that they embrace† (Pepsi Annual Report). Pepsi’s Organizational Structure is segmented â€Å"into four business units: 1) PepsiCo America’s Foods; 2) PepsiCo America’s Beverages; 3) PepsiCo Europe; 4) PepsiCo Asia, Middle East, Africa† (Pepsi Annual Report). Pepsi’s structure allows for certain control and efficiencies both nationally and globally in the beverage and snack industries. In addition Pepsi has standardized the reportable segments of each business so as to allow for appropriate analysis and competitive advantage measurement by region. With respect to Strategic Control and Continuous Improvement, Pepsi’s organizational structure, leadership, and Power of Pepsi campaign reveal that the corporation is committed to remaining a sustainable competitor well into the future. Furthermore, â€Å"as they look ahead they are positioning their company for sustainable growth by building its brands around the globe, bringing innovative products to the marketplace, capitalizing on the coincidence of consumption of snacks and beverages, unleashing the full potential of its global scale and ensuring that PepsiCo continues to be a best place to work† embodies ways in which Strategic Control and Continuous Improvement are going to be accomplished. ANALYSIS IMPLICATIONS FOR MIDDLE MANAGERS The strategic models that each corporation adopts are similar but produce different levels of success for each organization. Both Coke and Pepsi have adopted aggressive marketing strategies and have struggled amongst one another to develop superior products and attain customer share maximization. Competition, while at times can be frustrating for the organization, in this case has allowed for the creation of better products and increasingly globalized operations resulting in inherent successes for both organizations. The Cola-Wars have been existent for quite a while, but as this point in time it can be said that Coca-Cola is the leader in the beverage industry segment â€Å"Pepsi was knocked into third place behind Coca-Cola and Diet Coke†¦Coca-Cola sold 1. 6 billion cases of regular soda and 927 million cases of diet soda, while Pepsi sold only 892 million cases† (WIKIPEDIA). However, Pepsi is still remaining competitive globally through the realization that there are other industries upon which to capitalize and ensure sustainability into the future. In fact, â€Å"as far as Pepsi is concerned the cola wars are over and needs to focus on convincing investors that it has the right focus in the new health kick† (D’Altorio pg 2). While Pepsi is focusing upon â€Å"Global Nutrition† they still need to realize that â€Å"carbonated beverages still produce much of the company’s sales and are still a key to Pepsi’s financial health† (D’Altorio). Into the future both Coca-Cola and Pepsi will prove to be viable competitors as revealed by their strategies/mission statements contained in their Annual Reports. The real key however, will be whether consumer demand remains in the carbonated beverage industry†¦if the tides somehow change, Pepsi will emerge as the victor due to their diversification strategy†¦one that has crossed channels and decided to create advantages with both beverages and snacks. The Cola Wars bring up important implications for middle managers in the form of strategic analysis, implementation, and adaptation. Organizational success depends ultimately upon the ability of the organization to connect with consumers by providing an array of options so as to meet consumer desires, needs and lifestyles and these principles are largely motivated by corporate leadership and direction. Furthermore, the talent of employees must be empowered by management so as to execute goals and objectives effectively. A corporations’ assets —brands, financial prowess, distribution systems, global influence and the talents of employees must be effectively employed so as to become more competitive and to influence accelerated growth in manners that create value for customers, shareholders, and the company itself. CONCLUSION The Coca-Cola/Pepsi â€Å"conflict has raged on for decades† and has even been dubbed as the â€Å"Battle of the Century† but has revealed in the process two corporations that have been successful in adopting strategies and processes so as to survive in the constantly changing, volatile business and economic environments representative of the current times. Coca-Cola and Pepsi will continue to face challenges into the future in the realms of economics, technology, and an increasingly globalized business environment. In effect, the corporation that is able to effectively exploit the new social media front of marketing strategy into the future will most likely end up as the frontrunner in most any industry†¦Ã¢â‚¬ Coke and Pepsi are amongst a multitude of companies buying into social media’s ability to strengthen their brands†¦consumers are 55% more likely to recall ads that include social media components than non-social ads†¦consumers today are incredibly empowered and what used to work to get their attention now needs a bit more thoughtfulness† (USA TODAY). This paper: 1) reviewed the strategic issues presented in the â€Å"Coke Wars† case through the use of the Strategic Management Model as applied to both Coca-Cola Pepsi; 2) highlighted fundamental strategies tactics so as to analyze the inherent competition between both corporations; and finally 3) discussed implications of concepts presented in the case for the middle manager so as to grasp lessons learned for future application. Both Coca-Cola and Pepsi are on the right track as far as determining appropriate strategies to thrive in the environments in which they operate but the challenge into the future will be the appropriate analysis and adaptability in which to adequately respond to customer needs, economies of scale, and the dynamic business environment. CASE STUDY MATERIALS/REFERENCES 1) Frontline. Coca-Cola’s union troubles in Columbia; http://www. pbs. org/frontlineworld/fellows/colombia0106/; Retrieved: 3 July 2012. 2) Coca-Cola Annual Report. http://www. thecoca-colacompany. com/investors/annual_other_reports. html http://www. hecoca-colacompany. com/ourcompany/mission_vision_values. html 3) PepsiCo Annual Report. http://www. pepsico. com/Investors/Annual-Reports. html; Retrieved 4 July 2012. 4) Wikipedia. The Cola Wars; http://en. wikipedia. org/wiki/Cola_wars; Retrieved 2 July 2012. 5) Terhune, Chad. Coca-Cola trying to renegotiate its syrup contract with bottlers; â€Å"Soda Rebellion: A Suit by Coke Bottlers Exposes Cracks in a Century-Old System; Serving Wal-Mart Is at Issue, But Spat Shines Spotlight On Local Businesses’ Role; The Brownes’ 84-Year History†; Wall Street Journal (Eastern edition). New York, N. Y. : Mar 13, 2006. p. A. Document URL: http://proquest. umi. com. library3. webster. edu/pqdweb? did=1001778801sid=2Fmt=3clientId=30323RQT=309VName=PQD Copyright (c) 2006, Dow Jones Company Inc. 6) Ward, Andrew. Can Coca-Cola recover? ; â€Å"Last Stand of Coke’s Old Guard Don Keough, 79, Seeks One More Year on the Board†; Financial Times; London, England; 19-Apr-2006. 7) Ward, Andrew. Can Coca-Cola recover? ; â€Å"Coke on Upward Path†; Financial Times; London, England; 20-Apr-2006. 8) Pearce, Robinson. Management and Strategy; MNGT 5650; Webster University St Loius, MO; McGraw Hill: Copyright 2012. 9) Dotson, Horace. Pepsi vs Coke: The Battle of a Century; Yahoo; http://voices. yahoo. com. Retrieved: 07 July 2012. 10) Diaz, George. NASCAR Cola Wars Spark Frosty Fireworks at Daytona; http://articlesorlandosentinel. com/2012-07-06/sports/os-george-diaz-daytona-coke-pepsi-0. Retrieved 06 July 2012. 11) Hernandez, Karin. Pepsi vs. Coke: The Cola Wars. http://seekingalpha. com/article/600021-pepsi-vs-coke-the-cola-wars. Retrieved: 06 July 2012. 12) Snider, Mike. Social Media is Latest Front of Cola Wars; USA Today 30 April 2012. http://www. usatoday. com/tech/news/story/2012-04-30/pepsi-coke-social-media/54631902/ Retrieved 12 July 2012. How to cite Coke Wars Case Study, Free Case study samples